American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization
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Southwest Airlines in 2010 : Culture‚ Values‚ and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents: The Journey of Southwest Airlines Business Strategic Analysis Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules‚
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Nicole Yang MGMT 308 Professor Boss July 23‚ 2014 Case Study #1: Tangled Webs 2. Were the punishments for James Gansman‚ Donna Murdoch‚ and Gerald Brodsky fair? In my opinion‚ the punishments are fair for James Gansman and Gerald Brodsky because they both violated the law. I think that the sentence for Gansman should have been harsher because he leaked out his company information to Donna just to brag. This indicates how Gansman was being unfaithful to Ernst and Young and how the management
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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The cultural web We have decided to use the cultural web in order to look at the organizational culture as it is now and secondly look at how we want the culture to be in the future. Thirdly we will evaluate and identify the differences between the two; these differences are the changes we need to make in order to achieve the high-performance culture that we want to obtain. The cultural web identifies six interrelated elements that paints the bigger picture of the company of analysis. The six elements
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of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest airline‚ further
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Web System Theresa I. Brown CIS/207 Thursday‚ May 24‚ 2012 Joe Moore Blogs Blogs can be found on the web that composes a regular commentary topic that is given. Blogs are observed as a way users existed together creating an online community on social networks. Most blogs include comments‚ links‚ pictures and videos. There are four types of interaction bloggers use socializing‚ sharing information‚ seeking help and teaching others. Digital media is an example of primarily computer
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facilities can be used by SIA‚ but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable‚ then it is not SCAs. 2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range‚ better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power
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