Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Due to the research‚ (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. More than 29 million passengers carried by the largest airline company EasyJet in the UK. It is corporates
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the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The company sells it’s own tickets directly to the user trough the Internet
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we will get information about EasyJet from the textbook and the Internet. Secondly‚ we will do the SWOT analysis and find out the reasons for EasyJet’s success by making marketing mix. Thirdly‚ with all the information‚ we use them to answer 5 questions about the case-study in the text-book. Finally‚ we apply these experiences to our job in the future. TABLE CONTENT ABSTRACT i TABLE CONTENT ii PICTURE CONTENT v ACKNOWLEDGEMENT vi INTRODUCTION vii 1. EasyJet company 1 1.1 History.
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Competitive Pricing Strategies Part 1 The role of pricing is the second important thing after the product. Pricing is used to attract customers and is often manipulated by the industry concerned or by competitors. Items which are in demand can have their prices inflated as people will not hesitate to pay higher prices as they are seeking these products. These items are often not worth the prices being demanded but due to branding and advertising‚ consumers will pay whatever price is being asked
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Impacts of Tourism and Travel‚ Transport and Logistics EasyJet TABLE OF CONTENTS Introduction 3 Background 3 External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9 Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12 Conclusion 13 Recommendations: 15 References 16 Introduction Nowadays aviation is a big
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MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus‚ high-speed train. Also‚ the product that airlines serve is a somewhat typical service. Therefore‚ it has to be differentiated with marketing processes. All in all‚ marketing is one of the most elements
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Case: EasyJet: Staying Ahead in the Pricing Game Q1: How do easyJet’s marketing objectives and marketing mix strategy affect its pricing decision? EasyJet’s mission statement: to provide our customers with safe‚ good value‚ point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers
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2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE‚ OPPORTUNITIES AND THREATS 2.1. THE ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART 2: RESOURCES AND KEY COMPETENCES 3.1. KEY SUCCESS FACTORS 3.1.1. EASYJET’S RESOURECES (TANGIBLE AND INTANGIBLE) 3.2. EASYJET’S KEY CAPABILITIES 3.2.1 VALUE
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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