The success of Phoenix Satellite Television starts with the accurate positioning. According to research‚ in 2011‚ the coverage of Phoenix Chinese Channel in southern China including Guangdong and Guangxi province enjoyed a dominant position among all the areas in China. Meanwhile‚ administration and enterprise network have become the main channels for people to watch Phoenix TV. More than 65% of people have watched Phoenix Chinese Channel through administration cable network specifically. The number
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analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay. Company background (sources : ebay – wikipedia)
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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The Digital Impact on the Marketing Mix During the past few years‚ the game of marketing and advertising has changed greatly. Presently no matter how talented the creative team is. You can’t ignore the digital technology and it effect on marketing mix and marketing in general. From pricing point of view after the access on the new technology especially the internet now the customers can communicate with each other and discuss about the prices‚ and because of that it is impossible to
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Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
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Product Samsung is one of the world’s largest information technology company‚ it publish many different type of product to the market‚ their products include Mobile phones; TV‚ Audio and Video; Camera and camcorders; Notebooks and Monitors. Samsung’s flagship mobile handset line is the Samsung Galaxy S‚ which many consider a direct competitor of the Apple iPhone. Samsung sold 235 million mobile handsets in the year 2009. At the end of the third quarter of 2010‚ the company had surpassed the 70
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e-commere with Amazon‚ eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. eBay and Amazon have different kinds of business models and strategies. eBay’s business model was based on creating and maintaining a person-to-person trading community. Being the world’s largest online auction company‚ eBay offers e-commerce platforms and online payment solutions to a critical mass of sellers and buys. eBay makes money by charging
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EBay Case Analysis Step One: Read. Step 2: Dupont Ratio and Financial Analysis o Two year Financial Ratio o Short Term o Current Ratio 2002: 1‚468‚458/386‚224= 3.8 2001= 4.9 o Long Term o Total Debt Ratio Total ass. Total equity/ Total ass. 2002= .1377 2001= .1485771 o Asset Utilization‚ or turnover ratios o Total Asset Turnover Sales/ total assets 2002= .29 2001= o Profitability o Return on assets= net income/ total assets o 2002= .0117 o 2001= .053885
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The key in marketing with Disney synergetic strategy as a global media Company‚ Marketing mix applied for the product industry consists of the 4 P: Product‚ Place‚ Price‚ and Promotion. The 4P relate to the marketing tactics used by a specific company in accordance with a previously developed marketing plan. Marketing tactics evolve around the target audience the key Company customers that generate the most of the revenue‚ whereas the tactics is then adjusted to create the most benefits for them
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