Echo Bay Technologies – eBay International business June 2nd 2010 Outline I. Overview II. Echo Bay Technologies Market Entry Strategies III. Columns for 2007 and 2010: Internet Penetration in Latin America IV. Market features/characteristics of Latin America that must be understood by eBay V. A characteristic of eBay’s ideal or perfect strategic position after 2005 VI. Ebay’s Marketing Strategy for Latin America for 2001 to 2005 VII. Conclusion and Recommendation Echo Bay
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Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy Assessment of the potential benefits and risks of eBay´ s joint venture with Tom Online Assessment of both companies: eBay and Tom Online‚ decisions on their respective percentage of stake Strategic recommendation on International Commercial Strategy for eBay I- The input stage C.A.G.E. analysis Cultural with …
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pros and cons of eBay’s playbook strategy. Pros of eBay’s playbook strategy are: • Develops suggestions as to how to drive traffic to the local eBay site through ads at a country’s most popular Web sites and search engines (as stated) • Dictates that products‚ info‚ and chat groups be created by buyers and sellers in that country (as stated) • eBay becomes part of the country’s internet because of the playbook • avoids problems associated with a cookie-cutter approach (as stated) - (avoids
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season or overstocked products at a fixed price. Also‚ they rely heavily on paypal for revenue since you absolutely must have a paypal to purchase from eBay as all transactions go through them. A portion of the fees goes to eBay. 2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems? A problem that eBay is currently facing is the continued growth of Bill Me Later (BML). It increases overall risk for the company putting downward pressure on stock price
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The Coher Premium 86 Harvard Business Review June 2010 1191 Jun10 Leinwand REV.indd 86 5/4/10 10:42:19 AM HBR.ORG Paul Leinwand (paul. leinwand@booz.com) is a partner at Booz & Company in Chicago. Cesare Mainardi (cesare. mainardi@booz.com) is managing director of Booz & Company’s North American business and is a member of the firm’s executive committee. ence Is your company disciplined enough to focus intensely on what it does best? by Paul Leinwand and Cesare Mainardi
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Internet Auctions: Sotheby’s and eBay _______________________________________________________ Maastricht University | | | | School of Business & Economics | | | | Place & date: | Maastricht‚ 08.12.2012 | | | | Name‚ initials: | Guillaume Piront GPJP | | For assessor only | | ID number: | I6050683 | | 1. Content | | Study: | International Business | | 2. Language structure | | Course code: | EBC1009 | | 3. Language accuracy | | Group number:
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eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now‚ I think China can be eBay ’s largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman‚ eBay CEO‚ 2004 By 2008‚ Jack Ma‚ CEO of Alibaba.com Inc.‚ was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way
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INTRODUCTION With its current position as a second largest economy in the world‚ China is flourishing for opportunity for businesses. However‚ this powerful economy presents a great challenge for small and middle size businesses. In such environment‚ people are more and more demanding as far the security is concerned. Having that said‚ the security sector plays a crucial role in improving the economy and living standard for the population. Many companies in today’s competitive economic environment
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ebay – the world’s largest e-business eBay is definitely the world’s largest e-business so far. As the pioneer of e-commerce‚ eBay is “sustained by trust‚ and inspired by opportunity (Chaffey‚ Dave).” In this case study‚ I am trying to figure out that how the characteristics of the digital media with strategic decisions taken by its management team have supported eBay‚ the world’s largest e-business‚ growth. Analyzing the growth of eBay can definitely help me impress the acknowledge of e-Commerce
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