eBay: Expanding into Asia John Kozloski BUSN412 Business Policy June 16‚ 2011 Case Analysis eBay: Expanding into Asia Company: eBay: Expanding into Asia Industry: Online Auction Industry Company Website: (www.ebay.com) COMPANY BACKGROUND: The founder of the online auction site “eBay” is a computer programmer Pierre Omidyar in San Jose‚ California‚ established on September 3‚ 1995. The primary function of eBay is online auctions and uses to reach a wide range of individuals all over
Premium Revenue
Director of Customer Collaboration. (answered by KwangSoo Kim) Pre-interview questions: 1: Please give an example of a situation where you have pro-actively identified an opportunity to implement a strategic supply chain improvement that benefitted both your company and customers A: What was the opportunity that you identified and what was the value add for you and for your customer? One opportunity was to further improve customer service level‚ importantly measured by customers (not by internal
Premium Management Customer service Marketing
Summary: The case deals with the summary of a less expensive customer of Devox Sports Shoes and Sportswear. The point around which the case rotates is a perception of a shoe being defective or second piece where as the company or the shop owner claims that they don’t sell any second piece. The design that the customer choose at the time of purchase was a unique design according to the shop owners but after purchasing the shoe the customer feel that he has been cheated with a second piece and the
Premium Decision theory Customer service Shoe
CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now‚ I think China can be eBay ’s largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman‚ eBay CEO‚ 2004 By 2008‚ Jack Ma‚ CEO of Alibaba.com Inc.‚ was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way
Premium Electronic commerce Alibaba Group People's Republic of China
Summary 25-26 IV. Chapter – 4 Product profile 27-31 V. Chapter – 5 Objectives of study 32-33 VI. Chapter – 6 Methodology 34-48 VII. Chapter – 7 Limitations
Premium Mobile phone GSM Bharti Airtel
TABLE OF CONTENTS 1. Introduction 1.1. Company Background 1.2. Vision 1.3. Summary 1.4. Case Study Problem 1.5. Business Analysis 1.6. Project Initiation 1.7. Project Management 1.8. ITIL Processes that will Applied 1.9. Implementation Strategy‚ Maintenance and Closure. Detailed ITIL Infrastructure and Services Strategy 2. Facilities 2.1. Overview/Introduction 2.2. MDF Specs 3. Schematic diagram 4. General wiring requirements 4.1. Electrical and power requirements 4.2
Premium Information Technology Infrastructure Library
Taobao VS eBay in China eBay China eBay‚ as a global company with a global strategy that trades across many nations‚ regarded itself very much as an American company‚ founded in 1995. Under ’ pioneered online person to person trading ’‚ " a web-based community that bought buyers and sellers together " approaches ( Stockdale and Felstead‚ 2010) ‚ currently the company listing sites in 29 countries and defines the C2C model of e-business around world. eBay has became the dominant online trading
Premium Alibaba Group Electronic commerce China
Pierre Omidyar founded EBay on September 3‚ 1995 after many years of successful business in the United States eBay decided to expand its business to Asia; unfortunately business was not as successful in Asia as it was in the United States. (1) Understanding the four principles of marketing will help explain why eBay did not succeed in Asia. Product‚ Place‚ Price and Promotion are rules that eBay did not take into consideration by or clearly understand before proceeding into unknown territory.
Premium United States Asia Asian American
A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS CHAPTER 1 INTRODUCTION TO THE STUDY The Indian Retail Industry is the largest among all the industries ‚accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in
Premium Retailing Customer Marketing
CONSUMER BEHAVIOUR ASSIGNMENT CALGENE CASE: STRATEGY TO CHANGE PERCEPTION INTRODUCTION Tomatoes are currently a commodity product. Calgene is trying to bring in differentiation in a commodity market through a differentiated product using genetic modification methods. Calgene intended to market the genetically modified tomatoes under the brand name of Mac Gregor Tomatoes to end consumers and the seeds under the FLAVR SAVR brand to the farmers. As the first bioengineered produce to clear regulatory
Premium Tomato Genetic engineering Genetically modified food