PART III: COMPREHENSIVE CASES ICMR ISS Cenler for Management Research www.lcmrlndlo.oig Case 5 Alibaba in 2011: Competing in China & Beyond "Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the rnarket."i -DICK WEI‚ Analyst‚ J.P. Morgan Securities Inc.‚ 1 in 2007. "For LIS‚ the goal has been to build a company that lasts 102 years and a company that changes China. We ’re only six years old‚ so while other people may call us a success‚ we
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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Knits and hard goods. It primarily focuses on producing clothing for outdoor activities while contributing to environmental organizations to help make a difference in the world. As clothing and sports knits manufacturing company‚ Patagonia targeted customers in every age group mainly age group between 28 to 45 and children younger than 12 years old. Patagonia had a tough competition from high end products available in market. The company targeted the consumers who had an average household income of $
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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ZIPCAR CASE: Influencing customer behavior By offering car sharing‚ Zipcar offered a different way other than rental‚ car ownership or taking taxi with competitive advantage of low cost‚ service speed and convenience. Zipcar targets at people groups similar as car rental companies‚ specifically people who don’t want to own a car (hassle and cost)‚ need a second car or different car for different purpose‚ but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and
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bar at the top of the page‚ they both allow you to sort through products based on price‚ popularity‚ relevance‚ customer review‚ they both show you a list of items viewed that matched what you searched for‚ they both have a gift registry‚ purchases made on the Wal-Mart can either be shipped to your home or to a nearest store either by Wal-mart or by a third party vendor from the marketplace. Amazon too has tie ups with a number of vendors all over the world that you can buy from. Both websites graphically
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Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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Case In Point 1.1: Cloud Nine Financial Advisors Cloud Nine provides its clients with a monthly newsletter that offers recommendations about stocks to buy or sell. Doug Layton‚ Cloud Nine’s president‚ has asked your opinion on whether dot.com stocks might be good investments for the future. He specifically mentioned Google‚ eBay‚ Amazon.com‚ and Yahoo!‚ but he said you could suggest other companies. Doug wants you to do some Internet research to learn more about these Web-based companies and their
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strengths or strategic advantages of a business. Core competencies are the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. Theoretically‚ a core competency should allow a company to expand into new end markets as well as provide a significant benefit to customers. It should also be hard for competitors to replicate. Ans – 3 One topic that interested FlexCon managers was a discussion of how core competencies relate to outsourcing decisions
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dynamic working environment. There may be some built – in biases in the minds of the rater ‚ based upon his own perception of things‚ people and performances. A person maybe rated higher because he is a “nice” person or because of his seniority. The study limits its scope within the Butuan Branch ULDI and focuses on the ongoing system employed by the real state firm. Introduction One of the essential and crucial HumanResources Management functions is the performance evaluation. Other than hiring
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