eBay Case Study University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover‚ rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter‚ 2003)
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IBMS216FM Case name : eBay Group members : Jeroen Dorst (0849963) Chun-Hou Ip (0850229) Fritzgerald Koeiman (0837237) Martijn Roos (0812417) Discussion questions 1. What are the ethical responsibilities of an organisation such as eBay? The ethical responsibilities of an organisation such as eBay are different from those of an organisation that directly sells their services or products to another organisation or individual. Organisations like eBay are merely a platform
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successful internetbased company‚ eBay History of eBay eBay started life out as Auctionweb‚ founded by Pierre Omidyar Brainstorming amongst friends resulted in the overall idea By 1997 maintained its impressive growth but it needed additional funding Benchmark provided said funding‚ and more importantly‚ leadership Ms. Whitman was installed as CEO and Mr. Swette as COO First move was to issue an IPO How does it work? eBay provides listings and listings support
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eBay The dominant online trading platform‚ eBay‚ is having a difficult time expanding into the Asian markets‚ especially in China. Despite eBay’s previous failure to penetrate the Chinese market‚ the company needs to develop an effective strategy to compete in China’s markets against existing local competitors. The company eBay was found in 1995 and since then they have had much growth and success over the years. They became the dominant player in the online auction house industry through their
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Vision As there is no vision stated in the case‚ hence we come out with a new vision for ebay as follows. EbayVision statement : “ To become the world’s leading e-commerce franchise in the world” In our opinion‚ the vision statement above is very clear that Ebay wants to be a leader in e-commerce world. Mission The Original Mission Statement: “We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by investing in our core Marketplaces
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1. Why has eBay succeeded as an online auction marketplace while so many others have failed? eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible
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In geomatics or geospatial science and engineering: Mapping usually refers to map-making and often used instead of cartography. Mapping term is also sometimes used for geospatial data collection or (e.g. LIDAR mapping) but in fact it is not mapping because a map is created through some cartographic works (i.e. determining the scale/level of detail and content of geographic or cartographic database‚ entry criteria and symbol specification for geospatial objects‚ generalization‚ layout design etc
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example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay brand • First
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report offers a basic theory of process mapping in different factors‚ which has an influence on the service operation management. A basic definition is mentioned to recognize its utilization in the business operation with explain the tools that used to map a process. Various advantages of process mapping are discussed as well. The way of mapping a process in three levels is included to specify the activities in the operation. With a well created process mapping‚ there are more implementations in different
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segments listed in the case study‚ buyers can also be divided into basically the two types of sellers that list their products to be sold on eBay i.e. the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay. Threat of new entrants Google‚ even though it is not in e-tailing or online auction is a potential competitor as it is a strong trusted
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