EBAY‚ INC. BUAD 341.00‚ MWF 11:00A CARMEN CANDELARIA May 3‚ 2013 Table of Contents Introduction 1 Theme 1 Product Line of the Company 3 Industry History and Analysis 3 Major Competitors 4 NAICS Numbers 4 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 6 Financial Analysis 7 Ratio Analysis 8 Pro forma 8 Assumptions 8 Growth Rate of Sales 9 Asset Acquisitions 9
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INTRODUCTION eBay Incorporated‚ a US company headquartered in San Jose‚ California‚ provides online marketplaces for the sale of goods and services‚ online payments services‚ and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally‚ their collective impact on e-commerce is staggering: In 2009‚ the total worth of goods sold on eBay was $60 billion — $2‚000 every second. The business strategy of eBay is exemplified
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EBAY SWOT ANALYSIS STRENGHTS | * Leading global brand for online auctions the brand name is more and more recognized around the world (brand recognition). EBay is expanding its international presence. Consequence : growth of profit * Ability to attract buyers * Volume of transactions * Selection of goods * Customer service and security * PayPal: PayPal has helped eBay to increase satisfaction among customers thanks to the services it offers. The share of PayPal in eBay’s turnover
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Do you agree with Google and Microsoft that eBay is now vulnerable to their assaults via Google Base and Windows Live Expo? Why / Why not? I do not agree with those contentions. I believe that eBay had already established a firm hold of the online auction and classified ads via the net to be seriously threatened by Google and Microsoft. eBay is the leading global brand for online auctions and it has manifested this leadership over the years since its establishment in 1995. The company
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investigated. We discovered some similarities and differences; some differences were the use of revenue streams for generating multiple sources of revenue‚ the type of e-business models used and the role they play in executing the e-business strategy. Keywords: Canvas Framework‚ Real Estate‚ Business Models‚ e-business‚ Analysis INTRODUCTION The internet’s ability to provide access to information has improved real estate communications and business (Aalberts and Townsend‚ 2002). Business models represent
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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Reflective Journal - Red Ocean Reflective Journal – RED ROUND Name: Zhiqiang MOU Student ID: 41909763 Seminar Leader: Team: Cronus Table of Contents 1.0 Introduction 2.0 Red Round 2.1 Critical Appraisal 2.2 Peer Group Discussion 2.3 Self Evaluation 3.0 Blue Round One and Blue Round Two 3.1 Critical Appraisal 3.2 Peer Group Discussion 3.3 Self Evaluation 4.0 Blue Round Three 4.1 Critical Appraisal 4.2 Peer Group Discussion 4.3 Self Evaluation 5.0 Conclusion Red Round Critical
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Blue ocean strategy generally refers to the creation by a company of a new‚ uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The following guidelines may be proposed to companies seeking to create blue oceans: 1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives
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BUSINESS CANVAS MODEL The Business Canvas Model comprises of the following Customer Segments‚ Value Propositions‚ Channels‚ Customer Relationship‚ Revenue Streams‚ Key Resources‚ Key Activities‚ Key Partnerships‚ Cost Structures CUSTOMER SEGMENTS For whom are we creating value? Who are our most important customers? The customer segments we are focusing on are 1. Banks 2. Hospitals 3. Schools 4. Communication service providers 5. PHCN office 6. Beauty Salon 7. Spa Centre 8. And Others VALUE PROPOSITIONS
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