Alibaba: Making inroads to become the world’s second largest e-commerce player surpassing eBay. Introduction It was in the year 1999 that 18 people under the leadership of Jack Ma‚ a teacher from Hangzhou‚ China‚ were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established‚ as of December 2013‚ 73 offices in China and 16 outside its borders. At the end of the 2014‚ it was reported to employ over 22‚000 people from across the world
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| Case Analysis | | 1. Why did eBay success in US but fail in China? What could have eBay done to avoid defeat? There are many reasons that eBay defeat in the competition with Taobao.com in the Chinese Internet C2C market. First‚ based on research of C2C market in China‚ the user (seller) of the website is price sensitive. Since Taobao launched no-free model‚ eBay lost their customers. Furthermore‚ eBay’s payment services did not fit the Chinese credit payment systems. For example‚ PayPal
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models of a business to business (B2B)‚ a business to customer (B2C)‚ and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent a B2B. The company was started in March of 1996‚ and its main purpose is to act as an online business exchange for finance and technology (ICG‚ n.d.). Amazon.com was selected to represent a B2C organization‚ and eBay was selected as the C2C. In any business model it is important to know your target audience. In the e-commerce arena
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from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in‚ and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because Taobao managed to overtake eBay’s share of the C2C business and become the dominant market share for C2C and made Alibaba a very rich company. Q2) How did Taobao beat eBay? Taobao
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HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
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ANALYSIS OF ELECTRONIC PAYMENT SYSTEM IT 205 SEPTEMBER 1 2011 ANALYSIS OF ELECTRONIC PAYMENT SYSTEM The three major types of electronic commerce are business-to-consumer (B2C)‚ business-to-business (B2B)‚ and consumer-to-consumer (C2C). Mobile commerce‚ or m-commerce‚ is the purchase of goods and services using handheld wireless devices. B2C or Business to Consumer‚ involves retailing products and services to individual shoppers. Barnesandnoble.com‚ which sells books‚ software‚ and music
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December 2006‚ eBay Inc.‚ a US company that offered e-commerce‚ e-payments and internet communication services globally‚ announced its plan to form a joint venture with China-based online portal and wireless operator‚ TOM Online‚ in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese market amid fierce competition and a changing market environment. eBay first set foot in
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Chinese e-commerce market was its ability to understand the Chinese market itself. Jack Ma‚ Alibaba Groups founder understood that Chinese consumers and their preferences distinguished them selves from those in other countries. Other companies such as eBay did not appreciate the local market circumstances in China; instead‚ they were using the strategies that were working in the United States. I believe
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business with the launch of Taobao was mainly because of the rise of eBay in China. Jack Ma‚ the founder of Alibaba‚ observed that the entry of eBay through EachNet‚ which held an 85% market share‚ was a threat to Alibaba. He was especially concerned that the rise of eBay would encroach their existing B2B business. Jack also noted that the line between individuals and small businesses are blurry‚ meaning that he knew that once eBay had hold of the individual sellers or consumers in the market‚ it would
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E-COMMERCE TYPES OF E-COMMERCE The aim of this report is to search for an example of a website that falls under each of the four main types of e-commerce found in unit 1 of the BIU syllabus based module and to describe the website and to explain why it falls under that type of e-commerce. To begin with‚ electronic commerce is the systematic process of buying and selling of goods and services using an electronic mode primarily the internet. There are different commerce transactions that happen
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