First‚ eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of money doing the wrong things‚ such as advertising on the Internet in
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Do you agree with Google and Microsoft that eBay is now vulnerable to their assaults via Google Base and Windows Live Expo? Why / Why not? I do not agree with those contentions. I believe that eBay had already established a firm hold of the online auction and classified ads via the net to be seriously threatened by Google and Microsoft. eBay is the leading global brand for online auctions and it has manifested this leadership over the years since its establishment in 1995. The company
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of the low entry barriers and the market is full of competitors)‚ substitute products or services (many of the items on eBay are not purely exclusive to the site and other sites use similar ways to do their business)‚ supplier power (there is a limitless number of suppliers for eBay‚ and much revenue comes from suppliers’ own revenue)‚ buyer power (each item can be listed on eBay where a limitless number of buyers use the site‚ and choose whether to use the site or not). EBay’s business model is
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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Direct Competition Though Toyota co. is one of the top automobile companies that are running today. The Toyota co is so strong and innovating that there is constant improvement. But being in automobile business there is tuff competition going on. There are many more cars and companies that are preferred by people over Toyota. Three of the many companies that are direct competition are:- Hyundai motors company. Honda motors company. Ford motors company. The Hyundai Motor
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When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Firms look to operate on a transnational basis primarily to penetrate into foreign markets and expand their business. After tasting success at home‚ several firms make investments to expand globally in order to attain market share and boost revenues. Transnational companies have coordinating
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Contents 1.0 Company Profile 4 2.0 Vision Statement & Mission Statement 5 2.1 Vision Statement 5 2.2 Mission Statement 5 3.0 External Analysis 6 3.1 PEST Analysis 6 3.2 Opportunities and Threats 8 3.3 Industry Analysis – Porter 5 Forces 9 3.4 Key Success Factor 10 3.5 External Factor Evaluation (EFE) Matrix 10 3.6 Competitive Profile Matrix 10 4.0 Internal Analysis 11 4.1 Strength & Weaknesses 12 4.2 Internal Factor Evaluation (IFE) Matrix 13 5.0 Existing Strategy and Objectives 15 5.1 Existing Long-Term
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Index: 1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7 1. Describe EBay’s culture using
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Stage CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage BCG matrix SPACE matrix GSM matrix III. The Decision Stage Matrix Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy Assessment of the potential benefits and risks of eBay´ s joint venture with Tom Online Assessment of both companies: eBay and Tom Online‚ decisions
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L3.Strategic Analysis - External Introduction/Recap Strategic Analysis External Analysis PESTEL analysis Industry & Competitive Analysis. Strategic Analysis: Factors Shaping the Choice of Company Strategy Social‚ political‚ regulatory and community factors Competitive conditions and industry attractiveness Company opportunities and threats to company’s well-being External Factors Company’s Strategic Situation Determine relevance of internal and external factors Identify and evaluate
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