Making eBay work In 2006‚ there were over 200 million eBayers worldwide. For around 750‚000 people‚ eBay (thhp://www.ebay.com/) was their primary source of income. A survivor of the dot.com bust of the late 1990s‚ eBay represents a new business model courtesy of the internet. Whatever statistics you choose-from most expensive item sold to number of auctions in any one day-the numbers amaze. “This is a whole new way of doing business‚” says Meg Whitman‚ the CEO and President since 1998. “We’re creating
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eBay: Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers‚ changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further‚ so now consumers can make purchases from almost anywhere‚ so long as they have
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Allison Scanlon Michael Carter Marketing 3700 13 March 2013 Competitive Analysis Introduction Proctor and Gamble has spent nearly a decade developing Tide Pods‚ and thus far‚ it appears that their work has paid off. Tide Pods have claimed a 68% market share in the new laundry pods category‚ which now accounts for 7.3% of the total multibillion dollar laundry industry (Monk‚ Tide Pods successful enough to boost P&G’s earnings). Tide Pods are unit-dose liquid packets that are twice as
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Porter’s Theory of Competitive Forces In the Lifestyle as Medicine program‚ there will be commercial stakeholders involved‚ who’s interest is marketing competition and making profit. Therefore it is important to understand the market‚ and how positions are occupied on this market. According to Porter‚ five different forces shape the competition between different stakeholders (Fig. X)‚ these are: the treats of new entrants‚ the bargaining power of customers‚ the bargaining power of suppliers‚ substitute
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affecting Quantity Demand 6 Short term trends affecting demand 10 Long term trends affecting demand 10 Price Elasticity 12 Factors affecting Elasticity of demand 13 Market Structure 14 Strong and high Rivalry in business 15 Strategies to seek competitive advantage in the market 16 Conclusion 18 Bibliography 19 Crust Gourmet Pizza Bar‚ Canning vale Introduction Since 2002 Crust Gourmet Pizza Bars have quickly become renowned for producing one of the freshest and highest quality gourmet
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Echo Bay Technologies – eBay International business June 2nd 2010 Outline I. Overview II. Echo Bay Technologies Market Entry Strategies III. Columns for 2007 and 2010: Internet Penetration in Latin America IV. Market features/characteristics of Latin America that must be understood by eBay V. A characteristic of eBay’s ideal or perfect strategic position after 2005 VI. Ebay’s Marketing Strategy for Latin America for 2001 to 2005 VII. Conclusion and Recommendation Echo Bay
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ebay – the world’s largest e-business eBay is definitely the world’s largest e-business so far. As the pioneer of e-commerce‚ eBay is “sustained by trust‚ and inspired by opportunity (Chaffey‚ Dave).” In this case study‚ I am trying to figure out that how the characteristics of the digital media with strategic decisions taken by its management team have supported eBay‚ the world’s largest e-business‚ growth. Analyzing the growth of eBay can definitely help me impress the acknowledge of e-Commerce
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Can eBay Continue Growing? 1. What is eBay’s business model and business strategy? How successful has it been? According to the course textbook there is several internet business models found on page 444. The internet business model that best describes eBay is an “online marketplace”. As it says in the case itself‚ “eBay is an online auction service…who stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information”. This is essentially what
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First of all‚ eBay has to deal with more and more competitors in the e-commerce market. For instance‚ both Alibaba and Walmart said in 2009 that they were launching competitors in the US to services like eBay and Amazon. The problem is that small share gains over time (for new entrants) could potentially pinch margins at both Amazon and eBay. That is why eBay has to improve its competitive strategy. What I recommend to the company is to think about strategic collaboration with global social networks
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Pierre Omidyar founded EBay on September 3‚ 1995 after many years of successful business in the United States eBay decided to expand its business to Asia; unfortunately business was not as successful in Asia as it was in the United States. (1) Understanding the four principles of marketing will help explain why eBay did not succeed in Asia. Product‚ Place‚ Price and Promotion are rules that eBay did not take into consideration by or clearly understand before proceeding into unknown territory.
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