Submitted to: Ma’am Elvira Mercado -Strategic Marketing Professor- Case Study 1 Ebay.co.uk 1. What factors are compelling Yahoo and Ebay already “internet giants”‚ to collaborate and tap into each other’s only audiences? As the largest supplier of graphical ‘branded’‚ advertising‚ it is looking to extend the reach of its network more broadly across the web. Ebay being the world’s leading e-commerce company‚ it will be a big competitive advantage for Yahoo‚ because Ebay’s audience remains one of
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market share and reduced profitability as a result of consumers shopping with the competition that has more items and competitive pricing strategies to offer. Presently eBay seeks new opportunities for growth expansion and business ventures in order to become the world’s most multifaceted entity in the world of e-commerce. eBay would be unable to maintain a competitive advantage if they didn’t come up with a plan to revolutionize the e-commerce infrastructure‚ therefore the proposed business model
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix)eBay first entered the Chinese
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Meg Whitman‚ CEO of EBay‚ started her career by learning from numerous companies. She was often the new employee in many organizations. She began her career in brand management at Proctor & Gamble. This is where she learned the very valuable listen that customers come first. Then‚ Whitman went on to be a business management consultant for Bain. Bain was a decentralized environment. Meg Whitman learned that collaborating with others is a better way to get things done then controlling your employees
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PayPal Merchant Services: Harvard Case Services Marketing Submitted by Introduction PayPal • Founded in December 1998‚ PayPal is a leading global online payment company. • Purchased by eBay in October 2002. • Over 100 million registered accounts globally and available in 55 markets. • PayPal has a local presence in 13 countries outside the US‚ including UK‚ Canada‚ Australia‚ Austria‚ Belgium‚France‚ Germany‚ Italy‚ Spain‚ Ireland‚ Netherlands‚Switzerland and China. • Supports
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environment‚ this analysis will discuss the external and internal factors‚ of EBay and the implications of their environment in relation to the factors analysed. This in-depth analysis will be aided with analytical tools such as PESTLE‚ SWOT‚ and the use of rich picture. Subsequently with the analytical findings‚ suggested strategic options will be discussed which EBay may have opted to choose. EBay’s History: EBay was established in September 1995 by Pierre Omidyar as an online auction website
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interactions when we can just do everything we need with a computer. Most of our interactions with computers are done via the internet. We can do everything from social networking‚ to business‚ to school. We can even shop online. From Amazon and eBay to department stores like Macy’s and Target‚ items can be purchased online with a computer and a few clicks of a button. In today’s world‚ shopping online is the preferred way to shop. Shopping online is more convenient than driving to a store.
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Table of Contents Executive Summary 2 Introduction 4 1 Task 1 5 1.1 Assess how business missions‚ visions‚ objectives‚ goals and core competencies of eBay explain its strategic planning process 5 Mission and Vision Statements 6 Organizational Objectives 7 1.2 The factors that have to be considered when formulating strategic plans by eBay 9 1.3 Strategic Business Planning Process 10 2 Task 02 12 2.1 SWOT Analysis 12 2.2 External Organization Environment Analysis 14 2.3Stakeholder Analysis………………………………………………………………………17
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Analyzing Managerial Decisions: eBay.com Donna Cushing Oklahoma Wesleyan University Managerial Economics BUSI 5223 Jerry Rau July 10‚ 2015 Analyzing Managerial Decisions: eBay.com How does eBay create value? eBay creates value by providing an online setting for buyers and sellers to meet. It enables both the buyer and the seller to have access to each other that they might not have otherwise had. The value created for the buyer‚ is that he/she can view items online across state lines‚ or across
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http://www.strategicmanagementinsight.com/swot-analyses/ebay-swot-analysis.html eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay across thousands of categories‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. eBay SWOT analysis 2013 Strenghts 1. World’s largest internet marketplace 2. Business model (no strong
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