CITY&GUILDS B2 - Vantage This test was composed by Célpont Foundation and downloaded from www.angolnyelvtanitas.hu . It is not an official CITY&GUILDS test‚ only very similar. You have 2 hours and 10 minutes to complete the paper. READING Part 1 Read the text and fill the gaps with the sentences A – H. Write the letter of the missing sentence in the box in the correct gap. There are two extra sentences you will not need. We all suspected that traffic jams were harmful. ______1______
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employees at eBay expressed that they found it difficult to track and implement their ideas through SPARK. We feel the current SPARK program does not fully offer eBay the innovative advantage for the future. In our research‚ we employed two primary methodologies: (1) in-depth interviews with relevant employees and (2) quantitative surveys. Data was then analyzed using the STAR typology and Expectancy theory as frameworks. While at first we sought to propose a whole new innovation program for eBay‚ our research
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case as the judge found that a binding contract had been formed between the parties‚ a specific performance to enforce the contract should be put into effect. Because the ebay auction has qualities both similar and different from a traditional auction‚ it was found that a contract may exist between vendor and ebay‚ between ebay and buyer and between vendor and buyer. The justice also found that the defendants claim to only have created an invitation to treat was unjustified on the grounds that
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Why eBay failed in China The main reason eBay failed in China was because eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of
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subject line; it said‚ “ Your Order with Amazon.com”. I instantly knew it’s an auto confirmation of a purchase I made few days ago so I just skimmed through it. Next it was eBay with the subject line‚ “Sumit‚ some recommendations for you”. I don’t use eBay that often and curiosity really got me. I really wanted to know what eBay thinks I would be interested in. I half-heartedly opened the email and I have to admit it woke me up a bit. The list of recommendation they had for me was quite interesting
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PIGGLY WIGGLY : A SUPERMARKET FRANCHISING GIANT PIGGLY WIGGLY (WWW.PIGGLYWIGGLY.COM) is a franchisor with over 6000 supermarket units that span the southern states from Louisiana to north Carolina. In addition‚ Piggly Wiggly franchises about 20 stores in Wisconsin that are owned and operated by fresh brands (www.freshbrands.com) ‚ a wholesalers that uses the fresh brands name. Any independent supermarket can become a Piggly Wiggly franchisee by signing a franchise agreement and paying a percentage
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Chapter 1: electronic commerce (EC) The process of buying‚ selling‚ or exchanging products‚ services‚ or information via computer networks‚ including the internet e-business A broader definition of EC that includes not just the buying and selling of goods and services‚ but also servicing customers‚ collaborating with business partners‚ conducting e-learning‚ and conducting electronic transactions within an organization Pure and Partial E-Commerce Partial e-commerce is when a company
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Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction‚ rather than a dominant focus on sales transactions. Relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms‚ relationship
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Group (ICG) was selected to represent a B2B. The company was started in March of 1996‚ and its main purpose is to act as an online business exchange for finance and technology (ICG‚ n.d.). Amazon.com was selected to represent a B2C organization‚ and eBay was selected as the C2C. In any business model it is important to know your target audience. In the e-commerce arena the target market expands due to the global influences of the Internet. However‚ several factors remain the same. In a B2B the
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shopping services (Pressman 2014). Until 2013‚ Alibaba has more than 2 million merchants across more than 190 countries and regions. In 2013‚ there was amount of $248 billion transactions went through Alibaba’s online sites which is more than the total of eBay and Amazon. Furthermore‚ after the NYSE’s IPO‚ Alibaba’s market cap has reached up to 215 billion dollar‚ which only followed behind Microsoft‚ Google and Apple among the global tech firms (Lajoie & Shearman. 2014). Global Market Expansion (convention
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