TENTATIVE SYLLABUS for A&B 495‚ Section 002 BUSINESS ADMINISTRATION CAPSTONE TR‚ 2-3:50pm; CAB214‚ Winter 2007 Instructor: Dr. Bruce Walters‚ CAB 129B‚ Ph: 257-3499‚ E-mail: bwalters@cab.latech.edu Office Hours: M-F‚ 9-10am‚ 1-2pm‚ & by appointment Required Texts: Thompson‚ Strickland‚ & Gamble‚ Crafting and executing strategy‚ 15th ed.‚ McGraw-Hill/Irwin; supplemental handouts Students pursuing a degree in the CAB must earn a “C” or better in all courses in their major area‚ and they
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Pfizer and the Challenges of the Global Pharmaceutical Industry Overview and Objectives The Pfizer case provides an introduction to external analysis. The case highlights the pharmaceutical industry‚ which has enjoyed extraordinary long-run profitability. The case also demonstrates how broad changes in broad environmental factors (i.e. demographics‚ technology‚ culture‚ etc.) have an impact on industry competition. The case is not especially complex‚ so it is not overwhelming as a first case
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of Amazon.com in 1997. Retrieved from Bizcovering: http://bizcovering.com/major-companies/case-study-a-strategic-analysis-of-amazoncom-in-1997/ Mercurial. (2007‚ December 31). why do you think amazon is better than ebay? Retrieved from AskVille: http://askville.amazon.com/amazon-ebay-Convenience/AnswerDetails.do?requestId=6995637&responseId=6998303 Poynter‚ D. (2004). Book Industry Statistics. Retrieved from Book Statistics: http://bookstatistics.com/sites/para/resources/statistics.cfm Strategic
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Running Header: Yahoo and Amazon: Building a Competitive Advantage student name professor Bus599 Strategic Management date: 1. Describe‚ in brief‚ the histories of both of Amazon.com and Yahoo.com‚ and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated‚ the companies have experienced a mix of challenges and success as they strive to gain market share. To start with‚ Yahoo was established
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Information Technology • Information technology (IT) is a field concerned with the use of technology in managing and processing information • Information technology can allow departments to more efficiently and successfully perform their business operations. Information technology is an important enabler of business success and innovation. International business International business is a term used to collectively describe all commercial transactions that take place between two or more nations
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4.4 Non-substitutability of strategic capabilities 3.4.5 Dynamic capabilities 3.5 Diagnosing strategic capability 3.5.1 The value chain and value network 3.5.2 Benchmarking 3.5.3 SWOT Summary Recommended key readings References Case example: Making eBay
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its understanding of the Chinese language and culture. However‚ some experts have also raised doubts over the sustainability of Alibaba‟s business model. The case highlights how Ma successfully competed with foreign e-commerce companies like eBay Inc. (eBay) by establishing a rival website‚ Taobao.com‚ in the online auctions market. However‚ Alibaba lagged behind in the Chinese web search market despite acquiring Yahoo! China‟s operations in 2005. Moreover‚ with Baidu.com (Baidu)‚ China‟s leading
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Competitive Analysis Competitors are the firms that compete to serve the same customers in the same marketplace. Competitors can compete directly or indirectly. Competition happens on two levels: Product or service competition. Due to the shift of focus for Amazon‚ it has become the "Earth’s biggest anything store". Its competitors have expanded from just online book retailers Barnes and Nobles and Borders to top audio retailers CDNOW.com and online auction house e-bay.com. Amazon has an overall
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Table of Contents A. Company Description 3 a. Mission Statement & Vision 3 b. Products & Services 3 B. Executive Summary 4 C. Architecture & Enterprise Resource Planning (ERP) 5 D. Supply Chain Management (SCM) 6 c. Participants in Supply Chain 6 d. Suppliers & Order Management 6 e. Suppliers & Financial Settlement 6 E. Competition 6 f. Analysis 6 g. Competition
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December 2006‚ eBay Inc.‚ a US company that offered e-commerce‚ e-payments and internet communication services globally‚ announced its plan to form a joint venture with China-based online portal and wireless operator‚ TOM Online‚ in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese market amid fierce competition and a changing market environment. eBay first set foot in
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