Case Study: eBay Goes on a Shopping Spree Ashley Dames MMOL 5-6 Dr.Toni Pauls October 21‚ 2012 eBay was founded in 1995 by Pierre Omidyar‚ was actually known as AuctionWeb‚ and primarily was composed of random items that were auctioned off. Currently‚ eBay has over 30 million sellers and has an amazing array of goods for sale. Originally‚ eBay’s customers would bid on auction items that they were interested in purchasing. Now‚ over 60% of purchasers use the “buy it now” function rather
Premium
advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company at the time. Seeing the great potential of the Chinese C2C online auction market which back then comprised of 250 million customers‚ eBay has launched various attempts majoring
Premium Management Marketing Education
EBAY SWOT ANALYSIS STRENGHTS | * Leading global brand for online auctions the brand name is more and more recognized around the world (brand recognition). EBay is expanding its international presence. Consequence : growth of profit * Ability to attract buyers * Volume of transactions * Selection of goods * Customer service and security * PayPal: PayPal has helped eBay to increase satisfaction among customers thanks to the services it offers. The share of PayPal in eBay’s turnover
Premium Instant messaging Mobile phone Electronic commerce
First Written Analysis Assignment CASE #10: eBAY‚ Inc.: Bidding for the Future – page 142 of case book. Case analysis puts you in the shoes of those faced with actual managerial situations and forces you to make decisions as managers based on limited information and a finite time frame. Your objective is to appraise the situation from a top manager’s perspective‚ by asking the following: 1) What factors are critical to understanding the current situation?
Premium Logic Competition Competitor analysis
CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
Premium Pricing Marketing Sales
Index: 1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7 1. Describe EBay’s culture using
Premium Organizational studies Sociology Organization
What are the driving forces behind BRL Hardy to become a global company? “A Global company is an organization that attempts to standardize and integrate operations worldwide in all functional areas.” In general‚ there are multiple Globalization forces; some of them are: * Industrial: get access to a bigger market to sell the product. * Financial: by emerging worldwide‚ it is easier to borrow money * Political forces: the raising globalization goes along with the decrease of the
Free Globalization Corporation Multinational corporation
of Western Christendom: the Iberian Peninsula‚ the coast of the Eastern Mediterranean‚ parts of Eastern Europe‚ and the Crusader States saw the extent to which Christianity’s influence could be spread across the known world. No better was this driving force of expansionism expressed than in the Crusades. Shortly after the first Crusade‚ the contemporary writer and abbot Guibert of Nogent coined the phrase “Holy Christendom’s new Colonies” for the recently conquered areas of Syria and Palestine ; similarly
Premium Christianity Middle Ages Crusades
1950s Fashion 1950s Decade Study – Source Task Teenagers were the driving force of fashion in the 1950s. Until the time‚ clothing trends had been set by the adult market and the way young people dressed was simply set on what the adults wore. As cinema‚ television and rock ‘n’ roll came into the world‚ the youth market began to copy the style of stars. The 1950s fashion changed from the restraint conservative dress code to a freer‚ looser and informal style and therefore having a great impact
Premium Fashion Clothing Culture
E-commerce has quickly grown into a giant shopping force‚ with eBay and Amazon.com leading the way; both websites offer similar services in different manners. eBay focuses on being an online auction site where people are able to bid on the items they want‚ attempting to find the best deal‚ while Amazon.com is store-based‚ where items are sold at set prices. This study aims to compare the ease of completing four tasks both websites offer‚ registering an account‚ buying‚ selling‚ and reviewing an item
Premium Electronic commerce Preference Utility