eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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Making eBay work In 2006‚ there were over 200 million eBayers worldwide. For around 750‚000 people‚ eBay (thhp://www.ebay.com/) was their primary source of income. A survivor of the dot.com bust of the late 1990s‚ eBay represents a new business model courtesy of the internet. Whatever statistics you choose-from most expensive item sold to number of auctions in any one day-the numbers amaze. “This is a whole new way of doing business‚” says Meg Whitman‚ the CEO and President since 1998. “We’re creating
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eBay: Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers‚ changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further‚ so now consumers can make purchases from almost anywhere‚ so long as they have
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First of all‚ eBay has to deal with more and more competitors in the e-commerce market. For instance‚ both Alibaba and Walmart said in 2009 that they were launching competitors in the US to services like eBay and Amazon. The problem is that small share gains over time (for new entrants) could potentially pinch margins at both Amazon and eBay. That is why eBay has to improve its competitive strategy. What I recommend to the company is to think about strategic collaboration with global social networks
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CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now‚ I think China can be eBay ’s largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman‚ eBay CEO‚ 2004 By 2008‚ Jack Ma‚ CEO of Alibaba.com Inc.‚ was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way
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Running head: CASE STUDY ANALYSIS Case Study Analysis eBay: In a League of Its Own EBay is the leader of the online auction industry‚ and was unchallenged for quite some time. The eBay company became the leader in the online auction industry by not only allowing everyday consumers to purchase and sell items‚ but it also allowed big companies to clear up their stock to bargain shoppers. EBay has become a serious competitor in the traditional e-tail environment with the less competitive
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Echo Bay Technologies – eBay International business June 2nd 2010 Outline I. Overview II. Echo Bay Technologies Market Entry Strategies III. Columns for 2007 and 2010: Internet Penetration in Latin America IV. Market features/characteristics of Latin America that must be understood by eBay V. A characteristic of eBay’s ideal or perfect strategic position after 2005 VI. Ebay’s Marketing Strategy for Latin America for 2001 to 2005 VII. Conclusion and Recommendation Echo Bay
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| |Group assignment | |EBAY MEDIA ( EBAY INC) | |[pic]
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shopping‚ eBay is your number one option for reliability and prestige. With over 60% of all online sells eBay working together with PayPal makes one of the most reliable online-shopping options in the U.S. and the world. Therefore‚ if you are looking to buy something online‚ I highly recommend buying on eBay because it’s easy and almost every product is cheaper than in any retail store. There are four simple steps involved in buying on eBay. First of all‚ if you want to start buying from eBay‚ you need
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such as China and Korea‚ eBay has had a tough go of it. There are a number of reasons for this. First‚ eBay crashed in China when the decision was made to move operation say-so from China to California. EBay also underestimated the strong ties that Asians felt toward the online auction media already in place. In addition‚ eBay failed to understand the political implication of doing business in China. Ebay entered the Asian market in 2003 with the purchase of EachNet. Ebay‚ through EachNet cornered
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