Unlike the segments listed in the case study‚ buyers can also be divided into basically the two types of sellers that list their products to be sold on eBay i.e. the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay. Threat of new entrants Google‚ even though it is not in e-tailing or online auction is a potential competitor as it is a strong
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marketing or sale strategy that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about‚ what is eBay‚ what the product is‚ how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998‚ eBay reincorporated
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Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
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EBAY in Japan Pierre Omidyar‚ a software programmer created Auction Web which later became eBay in 1995. Over the next 11 years it would acquire 24 companies making it a very successful company. In the late 1990’s eBay began to explore opportunities in the international market. It’s website was gaining popularity in Canada‚ the UK‚ and Germany. As its popularity increased it began to set up websites in several European Countries including Korea and Australia. It soon began to venture out
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references and incorporating core concepts into the answer paper: * Chapter 11: The Strategy of International Business * Chapter 12: Country Evaluation and Selection Read the case study “The Globalization of eBay” below and incorporate into your analysis responses to the following questions: 1. What is eBay’s core competency? How does it relate to its chosen strategy? 2. How would you explain how eBay has decided to configure and coordinate its value chain? 3. Would you characterize
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example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay brand • First
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Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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Adrian Clynes 1/18/13 International Management Reflection paper on eBay in Japan There are many reasons why things didn’t work for eBay; one of the main reasons was the dominance of Yahoo Auctions in japan. Since they are the first ones to get in the market‚ they have more experience of how to fit in the Japanese market and these leads to a series of things attract new sellers‚ which brought new buyers and according to Masahiro Inoue‚ president CEO of Yahoo Japan in auctions more buyers
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Online will allow eBay to enter the Chinese rapidly growing market. In 2007‚ China experienced a technology boom in which more people were using the Internet than ever before. Besides the rocket increase of Internet usage in China‚ E-Commerce is growing as well. With the power and influence of Tom Online‚ eBay has a unique opportunity to grab the market share of a billion people in China. EBay can benefit a lot from the joint venture with Tom online. Tom Online will help eBay reach millions of
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