MARKETING 102 CASE ANALYSES CASE 4: EBAY EXPANDS AROUND THE GLOBE SUBMITTED BY: Talaguit‚ Justine Tejano‚ Pia Tiempo‚ Hyacinth Toledo‚ Giselle Tubilan‚ Denise Questions: 1.) Evaluate the pros and cons of eBay’s playbook strategy. The Pros of eBay’s playbook strategy are: eBay becomes part of the country’s internet because of the playbook. Develops suggestions as to how to drive traffic to the local eBay site through ads at the country’s most popular web sites and search engines. Dictates
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Political and Legal Assignment 2 1. The First Amendment is the freedom of speech‚ the Fourth Amendment is search and seizure‚ the Fifth Amendment is fair proceedings‚ and the Fourteenth Amendment is anti-discrimination. A. The First Amendment grants all the freedom of speech and protects people who do. Items of everyday normality like “table talk” and “tailboard” criticisms are legitimate uses of free speech and regulations against them would not stand up. The display of items on a uniform are
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eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between
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Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
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1435417.1435450 BY CAROL XIAOJUAN OU‚ ROBERT M. DAVISON Why eBay Lost to TaoBao in China: The Global Advantage electronic commerce involves electronically-facilitated transactions between consumers through third parties.9 In China‚ a number of C2C platforms have emerged‚ such as eBay (China)‚ TaoBao and PaiPai. TaoBao‚ established in 2003‚ has quickly assumed a dominant position in this market‚ underlined by the December 2006 decision by eBay to quit the C2C market in China altogether‚4‚ 8 merging its
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The Political-Legal Environment consists of laws and their interpretations that require firms to operate under competitive conditions and to protect consumer rights for example‚ Health and Safety and Consumer Protection. Government regulations are the forces that combat unfair business practices and serve as a guideline to avoid such discrepancies. There are four historical phases the government regulations falls into: • Antimonopoly period of the late 19th and early 20th centuries • Protecting
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EBay International 1. EBay Developing a Local Strategy in an International Market Deborah Leek-Nunoo Strategy Management June 11‚ 2013 EBay International 2. Abstract During a Labor Day weekend in 1995 Pierre Omidyar (engineer) developed what he said was an “experiment”: What would happen if everyone in the world had equal access to a single global marketplace? Pierre’s idea would grow from a basic auction site that sold a broken laser pointer to a collector for $14.83;
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Marketing XXXXXXXX 18 April 2008 There are several reasons why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is our cultural differences. EBay was an outsider and did not understand the cultural market there. By understanding our cultural differences we will understand why EBay was unable to successfully enter the Asian market. The main
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Why does Ebay have problems in Asian Markets? This is the question to be answered in the first Case assignment of Business 401. In order to answer this question there must be discussion about Global marketing concepts‚ such as product‚ place‚ promotion‚ and pricing (the 4 p’s)‚ method of entry‚ and entry decision. Then it is important to apply those concepts to the Asian Market. In the pages that follow I will discuss the marketing decisions of Ebay in their mission to expand into Asian markets
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users get recommendations and summary related to the user ’s interest and purchasing or search history. 3.Convenient payment: all payments are handled securely by Amazon.com itself. Sellers do not have to establish different payments account as in eBay and Paypal. Amazon.com provides a convenient "1-click" ordering that allow customers to make purchases without getting into the hassles of other online checkout payment systems. 4.Extraordinary convenient shopping experience:Wide selection: being
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