AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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[pic] GOLD’S GYM – PROPOSED EXPANSION TO ASIA Table of contents Page 1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04 2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05 3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17 4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21 6. Analysis
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Case 2-1 – Starbucks Keeps it Brewing in Asia 1. There are several barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea to coffee. The most obvious being that tea is the most common drink in China. The Chinese view tea to be both medicinal and beneficial‚ whereas coffee does not have the same value to the Chinese. In addition to this‚ one has to take into consideration the vast area of China; it would be very difficult to get coffee to the more rural
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33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
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Air Asia Berhad Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor
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Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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Introduction of Healthy Lifestyle Many of us have erroneous idea about healthy lifestyle. We think that it is something difficult and requiring much effort: to shy away from all favorite food‚ habits and activities. We think that for living healthy one should become something between an ascetic and a monk who has refused from all pleasures of this life. That is why many people do not even try to live healthy‚ being frightened by the prospects described above. Fortunately‚ healthy lifestyle is
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MARKETING 102 CASE ANALYSES CASE 4: EBAY EXPANDS AROUND THE GLOBE SUBMITTED BY: Talaguit‚ Justine Tejano‚ Pia Tiempo‚ Hyacinth Toledo‚ Giselle Tubilan‚ Denise Questions: 1.) Evaluate the pros and cons of eBay’s playbook strategy. The Pros of eBay’s playbook strategy are: eBay becomes part of the country’s internet because of the playbook. Develops suggestions as to how to drive traffic to the local eBay site through ads at the country’s most popular web sites and search engines. Dictates
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SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has
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