Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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eBay Case Threshold resources • Offices and facilities • IT server platforms and appropriate software • Personnel with in-depth IT knowledge • All other appropriate personnel • Sufficient customers and suppliers Threshold competences Unique resources • Being the first • Web 2.0 management skills • Electronic platform management skills • Leading technology expert • Active community of users • eBay brand • Partnering on the internet • Biggest electronic exchange platform SWOT analyse:
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eBay started with the basic auction service‚ but eBay has refined OAMs by creating a unique business model‚ with specific features that other OAMs do not offer. First of all‚ eBay makes money by helping buyers meet sellers‚ where individuals can advertise items that they would want to sell and buyers can contact the sellers directly. Sellers ship the items directly to the highest bidder. Then‚ to ensure an safe online auction environment (sellers are paid for what they sell)‚ eBay has worked with
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than 94 million active users globally‚ eBay is the world’s largest online marketplace‚ where practically anyone can buy and sell practically anything. Founded in 1995‚ eBay connects a diverse and passionate community of individual buyers and sellers‚ as well as small businesses. Their collective impact on e-commerce is staggering: In 2010‚ the total worth of goods sold on eBay was $62 billion -- more than $2‚000 every second. For the latest stories about eBay‚ including recent financial performance
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com to compete in the general consumer online auction market against eBay in China. After four years of an intensive and expensive battle‚ eBay withdrew from China completely. In about 200 words‚ describe the advantages Alibaba.com might have had over eBay in this new market‚ and then describe the advantages eBay might have had over Alibaba.com. Be sure to discuss lock-in effects where appropriate. Alibaba has advantages over eBay. Alibaba is already well known in their country. Alibaba’s Fees were
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The Quantitative Strategic Planning Matrix (QSPM) Enhance security features: The sellers’ details will be provided to the buyer upon payment Enhance security features: The sellers’ details will be provided to the buyer upon payment STRATEGIC ALTERNATIVESAdd feature daily necessity groceries Add feature daily necessity groceries | Key factors | Weight | AS | TAS | AS | TAS | Opportunities | 1) The need for substantial resource investments in technology and marketing in order to
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TaoBao vs. eBay China Why did eBay succeed in the US but fail in China? What could eBay have done to avoid defeat? Unlike the US‚ China did not have the infrastructure necessary for eBay to enter and operate successfully. Therefore‚ eBay was before its time in China and failed because: * Low internet penetration rate – eBay needs high traffic. * Lacked the norms and laws to support online exchange – trust is a key success factor in internet based businesses‚ and the lack of rules
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Introduction EBay was founded in 1995 in San Jose by Pierre Omidyar a computer programmer. It is originally called Auction Web and is divided in three segments: marketplaces or platforms‚ payment (PayPal)‚ and the communication segment (Skype). EBay Inc. is available in 28 languages over 225 countries. It has no clear or fixed Vision and Mission statements‚ but you can find a yearly vision in the financial statements. Main issues for eBay Inc. There is no clear issue‚ but we think that eBay Inc. faces
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this was not the correct approach. Many American products drew big yawns in Europe and Asia where most of the successful products were local. These national differences in customer tastes and preferences require a change in approach to marketing. This requires a redefining of the actions managers can take to compete more effectively as an international business. The Advantages of Global Expansion Expanding globally allows a business to increase its profitability in ways not available to purely
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eBay Introduction In this paper‚ eBay’s strategy for its growth through the years 2001-2010 is analyzed. eBay has tried itself to expand and diversify through its various business strategies. This paper would analyze the major strategies that affected the eBay’s growth positively and negatively. Mergers and Acquisitions One of the widely used strategies for diversification is Mergers and acquisition. Companies acquire stakes in other companies and control them. Some companies follow the strategy
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