First‚ eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of money doing the wrong things‚ such as advertising on the Internet in
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and trade through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The owner would place the item or service online while buyers who were interested on acquiring the product would bid on it till the highest bidder got the product. Then‚ the owner would be informed through eBay and the trade would take place online
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Index: 1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7 1. Describe EBay’s culture using
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between eBay and Taobao in Chinese Online Auction Market BSAD 415:66 Electronic Business Prof. G. Trites Jie Yue (Kathy) 200706289 June 10‚ 2008 1 Introduction Being the largest online trading company‚ eBay has launched websites across the world‚ including thirty other countries in addition to its original U.S. website. China‚ with its large online market‚ is one of these countries. In 2003‚ after its cooperation with Eachnet‚ the first C2C online company in China‚ eBay became
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Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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eBay: Expanding into Asia On September 3‚ 1995‚ Pierre Omidyar founded eBay in San Jose‚ California. Pierre and his wife‚ Pamela Wesley‚ had a vision that included creating a marketplace online where people could share the same interests. This vision also included a format that could create a fair and open meeting ground where prices were determined purely by the market. The site was based on five main values: people are basically good; everyone has something to contribute; an honest‚ open
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CASE: EBAY EXPANDS AROUND THE GLOBE Retail Management: A Strategic Approach Berman and Evans As recently as 2000‚ eBay had virtually no international operations. Then‚ international expansion became a major strategic initiative. By 2005‚ the firm had Web sites in 31 countries around the world – ranging from Brazil to Germany to China. eBay’s 2005 foreign operations generated well over US$1 billion in revenues‚ accounting for 46 percent of eBay’s trading revenues. By 2008‚ 54 percent of
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TaoBao vs. eBay China Why did eBay succeed in the US but fail in China? What could eBay have done to avoid defeat? Unlike the US‚ China did not have the infrastructure necessary for eBay to enter and operate successfully. Therefore‚ eBay was before its time in China and failed because: * Low internet penetration rate – eBay needs high traffic. * Lacked the norms and laws to support online exchange – trust is a key success factor in internet based businesses‚ and the lack of rules
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case study‚ eBay should acquire Kruse. The eBay case is about the first CEO of eBay‚ Meg Whitman and potential cultural impact of Kruse purchase on two groups: the user community and the eBay associates‚ especially the management team. Meg Whitman was hired by the founder of eBay‚ Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive during
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industry and one of the most successful companies is eBay. eBay was established in September 1995 by Pierre Omidyar as free auction website. Value of eBay is by providing person-to-person and business-to-business online market place. eBay provides internet market place for new and old goods‚ end-life products and second hand items‚ which might be difficult to purchase in retail shops. The simply and flexible business model of eBay has helped to keep eBay on top online auction retailer‚ attractive buyers
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