7/30/2013 eBay‚ Inc. and Amazon.com (A) Situation of the case: eBay is now faced with a direct competitor‚ Amazon.com. Even though Amazon.com has received most of the hype and publicity surrounding e-commerce‚ eBay has also built an innovative business truly sited to the internet. Initially‚ Amazon’s goal was to be the “Earth’s Biggest Bookstore” Since then‚ the company also entered music‚ video‚ toys and electronics business‚ extending the retail capabilities it had developed for books. Meanwhile
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Running head: CASE STUDY ANALYSIS Case Study Analysis eBay: In a League of Its Own EBay is the leader of the online auction industry‚ and was unchallenged for quite some time. The eBay company became the leader in the online auction industry by not only allowing everyday consumers to purchase and sell items‚ but it also allowed big companies to clear up their stock to bargain shoppers. EBay has become a serious competitor in the traditional e-tail environment with the less competitive
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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THE PHILIPPINE WOMEN’S UNIVERSITY Graduate School Quezon City STRATEGIC MANAGEMENT EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH Submitted by: EMELITO REYMUND G. ORENCIA SHEILLA MARIE D. APOSTOL JOEM S. SALAZAR MBA-EXE Submitted to: DR. FELIX E. ASPRER Dean I. OVERVIEW OF THE SITUATION Ebay is founded in 1995 by Pierre Omidyar and is the world’s Online Marketplace. The company created a powerful platform for the sale of goods and
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eBay Case Threshold resources • Offices and facilities • IT server platforms and appropriate software • Personnel with in-depth IT knowledge • All other appropriate personnel • Sufficient customers and suppliers Threshold competences Unique resources • Being the first • Web 2.0 management skills • Electronic platform management skills • Leading technology expert • Active community of users • eBay brand • Partnering on the internet • Biggest electronic exchange platform SWOT analyse:
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eBay started with the basic auction service‚ but eBay has refined OAMs by creating a unique business model‚ with specific features that other OAMs do not offer. First of all‚ eBay makes money by helping buyers meet sellers‚ where individuals can advertise items that they would want to sell and buyers can contact the sellers directly. Sellers ship the items directly to the highest bidder. Then‚ to ensure an safe online auction environment (sellers are paid for what they sell)‚ eBay has worked with
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| |EBAY MEDIA ( EBAY INC) | |[pic] | |Financial analysis statement for the year ended
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1. What are the greatest opportunities and threats existing in eBay’s current external environment? In the current external environment the online sales are still a growth industry there are some opportunities for ebay‚ the actual global economic crisis it could be an opportunity due the unemployment and the decrease in the power purchasing parity and mortgage crisis generates two effects‚ first the buyers are look for discounts‚ and second the sellers by this channel could increases. The importance
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eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business‚ Internet Marketing and E-commerce lecturers and students. Last update‚ March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on
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Internal Factor Evaluation Matrix (IFE Matrix) Critical Success Factors Weight Rating Weighted Scores Strength A savvy management team and a venture capital backing 0.20 3 0.60 Continuously well financial management and high gross margin profit 0.05 4 0.20 A flexible financial flexibility to pursued strategic acquisitions and alliances 0.05 3 0.15 Good relationship with strong channel suppliers 0.05 4 0.20 Well community building plan and strong brand loyalty and consumer involvement
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