approaches to attract consumers in the online dating market; some of which have been copying eHarmony’s product features and using alternative strategies to attract singles. Company’s Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony
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Online Branding Report Nurun – A Global Interactive Marketing Agency Who is Nurun? Nurun is a global marketing firm who specializes in proving value to a company’s products through “digital utility”. They start any project by thinking like the customer that will be using the product or service‚ right down to their daily activities. They then discover how adding a digital dimension (whether it be a website‚ social media‚ apps‚ or other innovative digital media types) will increase the customer’s
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PIONEER DIARIES The Oregon Trail was much more than a pathway to the state of Oregon; it was the only practical corridor to the entire western United States. The places we now know as Washington‚ Oregon‚ California‚ Nevada‚ Idaho and Utah would probably not be a part of the United States today were it not for the Oregon Trail. That’s because the Trail was the only feasible way for settlers to get across the mountains. The journey west on the Oregon Trail was exceptionally difficult by today’s standards
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`MARKETING ONLINE BUSINESS CONSULTANT Marketing Online Business Consultant Abstract A challenging opportunity has been presented to work as a Marketing Online Image Consultant for Google Corporation. Google Corporation is looking to expand their products to home-based users. The objective is to promote the array of tools they currently employ for businesses and extended to personal users that utilize social engines such as Facebook‚ Skype or Instant Messaging
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Pioneer project The woman and girls made all the clothing. Pioneer clothing was very uncomfortable. The girls had to wear many layers like petty coats‚ dresses and aprons. They also wore bonnets and high laced boots. The boys often wore trousers with suspenders and plaid shirts. They might have worn straw hats and high laced boots. People would wear fancier clothes to special occasions and parties. Most children only had two outfits. One outfit was for wearing during the week and the other was for
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Introduction According to Heyes (2005)‚ in recent years online shopping is becoming more popular. Two popular online shopping sites are Amazon and eBay. Therefore‚ in this report‚ I want to explore which site is more competitive and how each one will do in the future‚ in relation to the industry in which they compete. The industry of online shopping has a unique service. Online shopping is the process through which consumers directly buy goods or services from a seller in real-time‚ without an
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CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified
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The pioneer and Ranching Crafts Day event was held at Museum of South Texas History February 23‚ 2013. I’ve gone to this Museum once during elementary and this is the second time I’ve gone. The event consisted of craft demonstrations and sales‚ which were held indoor and outdoor‚ there were children activities‚ traditional Mexican food‚ face painting‚ and a Rio Grande Legacy Exhibit. Through this event I learned three things: how to make cornhusk doll‚ Butter‚ and more information on tamales.
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through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The owner would place the item or service online while buyers who were interested on acquiring the product would bid on it till the highest bidder got the product. Then‚ the owner would be informed through eBay and the trade would take place online. In addition
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December 2010 Submitted by: Atika Imtiaz (7184)‚Hira Sarwar (7208)‚ Khadija Tahir (7554)‚ M. Waqas Moghul (7727)‚ Natasha Akber (7546)‚Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi | Table of Contents ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19
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