Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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Strategies for managing global teams Introduction Globalization‚ advances in information and communication technologies and increased competition have forced organizations to use virtual teams in business and produce more rapidly‚ more effectively and more efficiently. It is the call of the hour to put together different capabilities and services across the globe and through cooperation between suppliers and customers achieve the firm’s objective with high quality. A virtual team is a group
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billion worth of assets. SEC made a turnaround with its on-going business strategy. In 2002‚ it had a net profit of $5.9 billion. By 2003‚ the company managed to turn into a $41 billion company- a largest Asian electronics company. SEC took the opportunity during the financial crisis to re-define its key fundamental strategies‚ and to pursue a long-term innovative goal. 2. Macro and Micro Factor Analysis Porter’s Five Forces Analysis Rivalry: Samsung was engaging in a highly competitive business environment
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Different aspects of online auctions‚ eBay. For assessor only | | 1. Content | | 2. Language structure | | 3. Language accuracy | | 4. Language: format & citing/referencing | | Overall: | | Advisory grade | | Assessor’s initials | | Maastricht UniversitySchool of Business & Economics | Place & Date: | Maastricht‚ 10-12-2012. | Name‚ initials: | Elemans‚ DP | ID number: | I6049135 | Study | International Business | Course Code: | EBC1009
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Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation‚ Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them‚ and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology‚ which I would classify
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Operations Strategy in a Global Environment International Operations at General Motors For years‚ General Motors dabbled with the idea of becoming a truly global business. While the firm exported its cars to several other countries and had a few plants outside the U.S.‚ it remained predominantly a North American enterprise. Just a few years ago‚ for example‚ 80% of the firm’s vehicles were made in North America. Cars made elsewhere were often retreads of older
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Discuss the business strategy adopted by eBay in the evolution of its internationalization efforts? eBay is an online peer to peer auctioning platform that allows people from all over the world to sell and trade goods. eBay was setup nearly 13 years ago and has seen its net revenues grow into the billions ever since. eBay acts an intermediary between sellers and buyers to provide a safe and secure environment for people to browse‚ buy or sell products that are new‚ used or hard to find. The system
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1. Silver question from the week 12 reading. Describe the role of silver in global commerce between 1450 and 1750. According to Strayer’s text‚ silver in the global commerce between the years 1450-1750 “went around the world and made the world go round”. My interpretation of this would be that the world and global commerce during this time depended on silver to thrive. Silver became the top reason for trade during this frame of time. The first link to be developed between America and Asia was brought
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proposes program called “The Global Resources Dividend” (GRD)‚ which is supposed to eradicate poverty in the world. Pogge builds up the program on principle claiming that each individual has “inalienable stake in all limited natural resources” (2001‚ p. 61‚ p. 66). In other words‚ ideally all limited natural resources should be used equally. However‚ it is almost unrealizable objective to divide territories in present terms. Notably‚ current
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table above. Many of the competitors try to give a positive ecological feedback of their company as developed in the table in Key initiatives. I however didn’t find any information on Mariott green movement in the few pages i red. 3- Global strategies generation and selection In this few pages they mentioned Mariott settled a «loyalty program to reward faithful customers». In return of the multiply advantages customers gain from this reward program‚ customers began to identify themselves
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