7/30/2013 eBay‚ Inc. and Amazon.com (A) Situation of the case: eBay is now faced with a direct competitor‚ Amazon.com. Even though Amazon.com has received most of the hype and publicity surrounding e-commerce‚ eBay has also built an innovative business truly sited to the internet. Initially‚ Amazon’s goal was to be the “Earth’s Biggest Bookstore” Since then‚ the company also entered music‚ video‚ toys and electronics business‚ extending the retail capabilities it had developed for books. Meanwhile
Premium Electronic commerce
Jasman Randhawa 04/22/2013 Bus. 90 Prof. Garbe Is eBay’s Turnaround Strategy Really The Best Way? The company known as eBay‚ which started in 1995‚ grew significantly within a decade to become the number one e-commerce site in the world by sales revenue. In 2008‚ Donahoe took over as the new CEO of eBay. This was a time when the company was facing issues with growth and consumer behavior was changing. What used to be a thrilling experience for buyers was now an inconvenient waste of time and
Premium Marketing Strategic management
Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
Premium Auction Financial ratio Electronic commerce
Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
Premium China Venture capital Han Chinese
Case example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay
Premium Strategic management Management
eBay Case Threshold resources • Offices and facilities • IT server platforms and appropriate software • Personnel with in-depth IT knowledge • All other appropriate personnel • Sufficient customers and suppliers Threshold competences Unique resources • Being the first • Web 2.0 management skills • Electronic platform management skills • Leading technology expert • Active community of users • eBay brand • Partnering on the internet • Biggest electronic exchange platform SWOT analyse:
Premium Management Leadership
Economical factors Environmental factors Political factors Legal factors Step-2 Development of new venture: On the basis of your PESTEL analysis identify and define the business venture which you aspire to start. The types of Business ventures possible in UAE are as follows for your help. New product or service: This is the type of new venture strategy that most people think of first‚ but it also involves the most innovation‚ creativity and time. Parallel Competition: Do what others are doing;
Premium Venture capital Idea FACTOR
reformulate their marketing strategy several times during a product’s life cycle. Economic conditions change‚ competitors launch new assaults and the product passes through new stages of buyer interest and requirements (Kotler‚ 2001‚ p. 484). Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley‚ 2001‚ p. 1). From its inception eBay was unchallenged however with
Premium Brand Branding Brand management
Global Case Study Analysis Scarlett Halifax Marketing Research/MKT 441 Shelli Boydstun September 30‚ 2013 1. Conduct a SWOT analysis of S/M (4-6 bullet points in each category) Strengths: Awarding winning Longevity Ability to adapt Loyalty of employees Weaknesses: The foreign customers Loyal employees Opportunities: Walk in customer Small towns Threats: Competitors Shifting standards Shifting population Lost of credilcials 2. What types of information will Brooks need to collect
Premium Assessment Marketing Market research
eBay started with the basic auction service‚ but eBay has refined OAMs by creating a unique business model‚ with specific features that other OAMs do not offer. First of all‚ eBay makes money by helping buyers meet sellers‚ where individuals can advertise items that they would want to sell and buyers can contact the sellers directly. Sellers ship the items directly to the highest bidder. Then‚ to ensure an safe online auction environment (sellers are paid for what they sell)‚ eBay has worked with
Premium Auction