21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage BCG matrix SPACE matrix GSM matrix III. The Decision Stage Matrix Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both
Premium Marketing Venture capital Electronic commerce
1. Why has eBay succeeded as an online auction marketplace while so many others have failed? eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible
Premium Sales Price Pricing
THE PHILIPPINE WOMEN’S UNIVERSITY Graduate School Quezon City STRATEGIC MANAGEMENT EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH Submitted by: EMELITO REYMUND G. ORENCIA SHEILLA MARIE D. APOSTOL JOEM S. SALAZAR MBA-EXE Submitted to: DR. FELIX E. ASPRER Dean I. OVERVIEW OF THE SITUATION Ebay is founded in 1995 by Pierre Omidyar and is the world’s Online Marketplace. The company created a powerful platform for the sale of goods and
Premium Auction Electronic commerce
eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
Premium China Joint venture People's Republic of China
Case Study 10 1. Contrast eBay’s original business model with its latest proposed business model. eBay’s original business model was to attract sellers to auction goods‚ products‚ and collectibles whether they’re brand new or pre owned. They relied heavily on the sellers to gain their income. Now‚ eBay’s business model has changed quite a bit. The majority of sellers are now big retailers selling out of season or overstocked products at a fixed price. Also‚ they rely heavily on paypal for revenue
Premium Sales Good Customer
In 1995‚ Pierre Omidyar founded eBay‚ an on-line company whose purpose was to facilitate an environment where people could not only exchange goods‚ but also have discussions‚ make connections‚ and form relationships. He carefully crafted a culture based upon‚ “trust‚ respect‚ autonomy‚ empowerment‚ and equality‚” and sought for the eBay community and company to be reflective of those principles. eBay was successful because Omidyar realized that a respectful‚ symbiotic relationship with this on-line
Premium Decision making
Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
Premium China Venture capital Han Chinese
MEMORANDUM To: Breeder’s Own Pet Foods‚ Inc. From: 001-85-3102 Date: March 25‚ 2015 Subject: Proposal – Marketing Strategy Situation: The dog food market in the United States is continuously expanding due to the increasing ownership of dogs. Another trend in the United States is the need for owners to treat their pets as part of the family‚ thus‚ feeding them as if they were their children with high quality products. As the U.S. grows more health conscious with their meals‚ there is a similar
Premium Marketing United States Dog
current suppliers. Bargaining Power of Buyers Unlike the segments listed in the case study‚ buyers can also be divided into basically the two types of sellers that list their products to be sold on eBay i.e. the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay. Threat of new entrants Google‚ even though it is not in e-tailing or online
Premium Auction Electronic commerce 2008
I. Executive Summary eBay Inc. is an American multinational internet person-to-person corporation that manages eBay.com which an online auction and a shopping website. It was founded by Pierre Omidyar in September1995. eBay’s major competitors are Amazon.com‚ Yahoo Auctions‚ and uBid. We‚ the case analysts‚ analyzed what are the situations of the company internally and externally. We used Competitive Profile Matrix‚ SWOT Analysis‚ and we compared eBay.com to Amazon.com (closest competitor) using
Premium Electronic commerce