MARKETING 102 CASE ANALYSES CASE 4: EBAY EXPANDS AROUND THE GLOBE SUBMITTED BY: Talaguit‚ Justine Tejano‚ Pia Tiempo‚ Hyacinth Toledo‚ Giselle Tubilan‚ Denise Questions: 1.) Evaluate the pros and cons of eBay’s playbook strategy. The Pros of eBay’s playbook strategy are: eBay becomes part of the country’s internet because of the playbook. Develops suggestions as to how to drive traffic to the local eBay site through ads at the country’s most popular web sites and search engines. Dictates
Premium Website Culture United States
Harvard case study‚ eBay should acquire Kruse. The eBay case is about the first CEO of eBay‚ Meg Whitman and potential cultural impact of Kruse purchase on two groups: the user community and the eBay associates‚ especially the management team. Meg Whitman was hired by the founder of eBay‚ Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive
Premium Management Meg Whitman
force about Ebay The risk of entry by potential competitors is relatively high due to low barriers to entry. New competitors can launch new sites at a nominal cost using commercially available software. This low barrier to entry will cause competition to intensify in the future. Also due to the broad range of products sold at eBay there is many more opportunities for new competitors to enter in more specific market segments. The degree of rivalry among established companies within eBay抯 industry
Premium Sales Barriers to entry Competition
industry and one of the most successful companies is eBay. eBay was established in September 1995 by Pierre Omidyar as free auction website. Value of eBay is by providing person-to-person and business-to-business online market place. eBay provides internet market place for new and old goods‚ end-life products and second hand items‚ which might be difficult to purchase in retail shops. The simply and flexible business model of eBay has helped to keep eBay on top online auction retailer‚ attractive buyers
Premium Electronic commerce Online shopping Retailing
the report starts with PESTEL analysis to how macro environments impacts on eBay. It found that globalisation‚ consumer buying patterns and increase of the number of internet shoppers have positive impacts on eBay. However‚ e-commerce tax would impact on eBay negatively due to may impact on the price of services. The report shows the Porter’s five forces whether the industry has a high barrier entry. It found that eBay is on strong competitive position. Finally‚ the report explains where the industry
Premium Electronic commerce Strategic management
EBAY SWOT ANALYSIS STRENGHTS | * Leading global brand for online auctions the brand name is more and more recognized around the world (brand recognition). EBay is expanding its international presence. Consequence : growth of profit * Ability to attract buyers * Volume of transactions * Selection of goods * Customer service and security * PayPal: PayPal has helped eBay to increase satisfaction among customers thanks to the services it offers. The share of PayPal in eBay’s turnover
Premium Instant messaging Mobile phone Electronic commerce
analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay. Company background (sources : ebay – wikipedia)
Premium Electronic commerce
Competitive Strategic Management (QGM6163) | eBay Inc.: Bidding for the Future | | | | | | Introduction Founded on 1995 by Pierre Omidyar‚ eBay was considered a pioneer in the online auction industry whereby people are brought together on a local‚ national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. eBay offers wide varieties of products and
Premium Electronic commerce Auction
advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company at the time. Seeing the great potential of the Chinese C2C online auction market which back then comprised of 250 million customers‚ eBay has launched various attempts majoring
Premium Management Marketing Education
e-commere with Amazon‚ eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. eBay and Amazon have different kinds of business models and strategies. eBay’s business model was based on creating and maintaining a person-to-person trading community. Being the world’s largest online auction company‚ eBay offers e-commerce platforms and online payment solutions to a critical mass of sellers and buys. eBay makes money by charging
Premium Sales Online shopping Retailing