eBay Case Threshold resources • Offices and facilities • IT server platforms and appropriate software • Personnel with in-depth IT knowledge • All other appropriate personnel • Sufficient customers and suppliers Threshold competences Unique resources • Being the first • Web 2.0 management skills • Electronic platform management skills • Leading technology expert • Active community of users • eBay brand • Partnering on the internet • Biggest electronic exchange platform SWOT analyse:
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Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
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eBay started with the basic auction service‚ but eBay has refined OAMs by creating a unique business model‚ with specific features that other OAMs do not offer. First of all‚ eBay makes money by helping buyers meet sellers‚ where individuals can advertise items that they would want to sell and buyers can contact the sellers directly. Sellers ship the items directly to the highest bidder. Then‚ to ensure an safe online auction environment (sellers are paid for what they sell)‚ eBay has worked with
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Case example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay
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Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley‚ 2001‚ p. 1). From its inception eBay was unchallenged however with amazon.com’s (Amazon) entrance into the online person-to-person auction arena and other competition from Yahoo! Auctions‚ Auction Universe‚ and OnSale‚ eBay was faced with the issue of how to separate themselves from competitors and maintain
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eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business‚ Internet Marketing and E-commerce lecturers and students. Last update‚ March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on
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1. What are the greatest opportunities and threats existing in eBay’s current external environment? In the current external environment the online sales are still a growth industry there are some opportunities for ebay‚ the actual global economic crisis it could be an opportunity due the unemployment and the decrease in the power purchasing parity and mortgage crisis generates two effects‚ first the buyers are look for discounts‚ and second the sellers by this channel could increases. The importance
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resides today. EBay Inc is an American internet company that is wholly responsible for the management of eBay.com a worldwide auction and shopping website that different categories of people and businesses buy and sell a broad variety of products and services‚ in today’s market this community has gone on to span into tens of millions and also with an ever growing popularity making it the most popular shopping destination on the internet. Millions of buyers and sellers have made eBay Inc. the world
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Juan Tisera Case38 – eBay 1) EBay pursue international growth through acquisitions and partnership in related and unrelated business. eBay goal was to expand its international presence in an effort to create an on line global marketplace. In many of this international website‚ eBay had to adapt and provide local language and currency options to gain popularity. The best approach that eBay had was by forming partnership with local companies. This strategy helps them to understand local cultures
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05 2 0.10 Investment and capital is not big enough 0.05 2 0.10 Can not provide free service 0.05 1 0.05 Total Scores 1.00 26 2.60 Lessons: This table shows us to consider the whole things rather than just part of the factors. We can see that eBay has exhibit internal strengths but not too much. They can still work on some parts they are not good at but important. For example‚ improve new technology for enhancing trust and safety and decrease fraud and potential risk. In addition‚ they should
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