eBay and Online Auction Industry Analysis eBay was founded in 1995 and has grown into a multibillion dollar corporation. The online auction industry has grown dramatically since the 1990s. Like its competitors‚ eBay does not produce any goods. eBay’s business model is to make money from the movement of information through the Internet. It does not produce a tangible product but provides the service of joining independent sellers and buyers together. It makes its revenue by charging sellers commissions
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eBay The dominant online trading platform‚ eBay‚ is having a difficult time expanding into the Asian markets‚ especially in China. Despite eBay’s previous failure to penetrate the Chinese market‚ the company needs to develop an effective strategy to compete in China’s markets against existing local competitors. The company eBay was found in 1995 and since then they have had much growth and success over the years. They became the dominant player in the online auction house industry through their
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eBay Case Study University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover‚ rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter‚ 2003)
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INTRODUCTION eBay Incorporated‚ a US company headquartered in San Jose‚ California‚ provides online marketplaces for the sale of goods and services‚ online payments services‚ and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally‚ their collective impact on e-commerce is staggering: In 2009‚ the total worth of goods sold on eBay was $60 billion — $2‚000 every second. The business strategy of eBay is exemplified
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Annual Report 2009 To Our Stockholders‚ In 2009‚ eBay Inc. became a stronger‚ more focused company. We communicated our three-year growth and operating targets in March 2009‚ setting bold goals for us to remain a global payments and e-commerce leader. During the year‚ we experienced significant growth in our payments business‚ which we believe is wellpositioned for success in the years to come. We strengthened our Marketplaces business by fixing fundamental issues that we believe were holding
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4. eBay is positioned well to successfully compete with its top three competitors‚ Amazon‚ Google and Overstock. Table 1 provides a financial comparison of eBay with its top three competitors. eBay is a distant third from Google with a market capitalization of $64 billion but is first or second in key ratio comparisons (eBay Direct Competitor‚ 2012). Specifically‚ eBay is first or second in several key ratios such as Gross Margin‚ Operating Margin‚ Earnings Per Share and Price/Earnings. The Operating
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Vision As there is no vision stated in the case‚ hence we come out with a new vision for ebay as follows. EbayVision statement : “ To become the world’s leading e-commerce franchise in the world” In our opinion‚ the vision statement above is very clear that Ebay wants to be a leader in e-commerce world. Mission The Original Mission Statement: “We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by investing in our core Marketplaces
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EBAY SWOT ANALYSIS STRENGHTS | * Leading global brand for online auctions the brand name is more and more recognized around the world (brand recognition). EBay is expanding its international presence. Consequence : growth of profit * Ability to attract buyers * Volume of transactions * Selection of goods * Customer service and security * PayPal: PayPal has helped eBay to increase satisfaction among customers thanks to the services it offers. The share of PayPal in eBay’s turnover
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SWOT Analysis of ebay Inc. eBay Inc. (eBay) is a US-based company‚ engaged in providing online marketplaces for the sale of goods and services. The various other services offered by the company include online commerce (ecommerce)‚ online payment services‚ and related online communications. eBay operates three business segments‚ namely‚ Marketplaces‚ which offers infrastructure for global online commerce activities; Payment‚ which engages in online payment solutions; and Communications segment
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competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms? 2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry? 2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors? 2.4 What do
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