eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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Running head: CASE STUDY ANALYSIS Case Study Analysis eBay: In a League of Its Own EBay is the leader of the online auction industry‚ and was unchallenged for quite some time. The eBay company became the leader in the online auction industry by not only allowing everyday consumers to purchase and sell items‚ but it also allowed big companies to clear up their stock to bargain shoppers. EBay has become a serious competitor in the traditional e-tail environment with the less competitive
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1. Why has eBay succeeded as an online auction marketplace while so many others have failed? eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible
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21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage BCG matrix SPACE matrix GSM matrix III. The Decision Stage Matrix Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both
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Case Study 10 1. Contrast eBay’s original business model with its latest proposed business model. eBay’s original business model was to attract sellers to auction goods‚ products‚ and collectibles whether they’re brand new or pre owned. They relied heavily on the sellers to gain their income. Now‚ eBay’s business model has changed quite a bit. The majority of sellers are now big retailers selling out of season or overstocked products at a fixed price. Also‚ they rely heavily on paypal for revenue
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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THE PHILIPPINE WOMEN’S UNIVERSITY Graduate School Quezon City STRATEGIC MANAGEMENT EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH Submitted by: EMELITO REYMUND G. ORENCIA SHEILLA MARIE D. APOSTOL JOEM S. SALAZAR MBA-EXE Submitted to: DR. FELIX E. ASPRER Dean I. OVERVIEW OF THE SITUATION Ebay is founded in 1995 by Pierre Omidyar and is the world’s Online Marketplace. The company created a powerful platform for the sale of goods and
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| Employees | 27‚770 (2012)[1] | Slogan(s) | "World ’s Online Marketplace." "Connecting buyers and sellers globally." "What ever it is‚ you can get it on eBay." "Buy it‚ sell it‚ love it" "Buy it New‚ Buy it Now" "When it ’s on your mind‚ it ’s on eBay" | eBay Inc. (stylized as ebay) is an American multinational internet consumer-to-consumer corporation‚ headquartered in San Jose‚ California. It was founded in 1995‚ and became a notable success story of the dot-com bubble; it is now a
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EBAY in Japan Pierre Omidyar‚ a software programmer created Auction Web which later became eBay in 1995. Over the next 11 years it would acquire 24 companies making it a very successful company. In the late 1990’s eBay began to explore opportunities in the international market. It’s website was gaining popularity in Canada‚ the UK‚ and Germany. As its popularity increased it began to set up websites in several European Countries including Korea and Australia. It soon began to venture out
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Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
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