analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay. Company background (sources : ebay – wikipedia)
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Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture‚ Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing‚ more than any other business function
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1.Age 13-16 17-20 21-25 26-30 31+ 2. Gender Male Female 3. How often do you by soft drinks in a week? 1 2 3 4 5 6 7 8+ 4. What’s the most common soft drink do you buy? ____________________________________________________________________________________________ 5. What size bottle do you usually buy? __________________________________________________ 6. Do you prefer to buy a bottle or a can?
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1. Abstract Introduction – Introducing Apple Inc. (One of the largest company in computer industry)‚ and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research – By analyzing different researches‚ we can have a whole picture of Apple’s success and see whether there have any managerial implication. Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet‚ we can analyze the data to
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EXECUTIVE SUMMARY eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The
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Analysis eBay in 2002: The Challenges of Sustained Growth Tables of Content IDENTIFICATION 3 OVERVIEW OF THE SITUATION 3 EBAY’S CURRENT STRATEGY 5 ANALYSIS AND EVALUATION 7 COMPETITION ANALYSIS 7 FINANCES 9 MARKETING 12 OPERATIONS 13 MANAGEMENT 13 COMPANY’S VALUE CHAIN 14 SWOT ANALYSIS 14 KEY ISSUES 15 ALTERNATIVE SOLUTIONS .. 16 RECOMENDATION AND ACTION PLAN . .. 17 Identification Overview of The Situation eBay‚ an early
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Introduction According to Heyes (2005)‚ in recent years online shopping is becoming more popular. Two popular online shopping sites are Amazon and eBay. Therefore‚ in this report‚ I want to explore which site is more competitive and how each one will do in the future‚ in relation to the industry in which they compete. The industry of online shopping has a unique service. Online shopping is the process through which consumers directly buy goods or services from a seller in real-time‚ without an
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Table of Contents Introduction: 2 PART A: Chapter Summary 3 PART B: Background and Case summary 5 EBay’s Background 5 Case Summary: Making eBay work 6 PART C: Case Questions 7 Case Question #1: 7 Case Question #2: 10 Case Question #3 10 PART D: Implications and Recommendation 12 Implications 12 Recommendations 13 Introduction: Strategic capabilities have become a source of competitive advantage for both small and large organization. Organizations that wish to survive
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CASE #10: eBAY‚ Inc.: Bidding for the Future – page 142 of case book. Case analysis puts you in the shoes of those faced with actual managerial situations and forces you to make decisions as managers based on limited information and a finite time frame. Your objective is to appraise the situation from a top manager’s perspective‚ by asking the following: 1) What factors are critical to understanding the current situation? 2) How do these factors affect one
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How did eBay pursue international growth? With exceeding 3.7 billion‚ more than a half of the world’s population‚ and Internet usage in the region rapidly growth at 406 percent‚ Asia became an attractive and lucrative marketplace for eBay to expand their business. Since 1995‚ eBay enjoyed strong revenue growth and was a dominant player in online auction industry. With previous experience of extending their business in Europe‚ North America‚ Latin America and failure in China and Japan‚ eBay was once
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