INTRODUCTION eBay Incorporated‚ a US company headquartered in San Jose‚ California‚ provides online marketplaces for the sale of goods and services‚ online payments services‚ and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally‚ their collective impact on e-commerce is staggering: In 2009‚ the total worth of goods sold on eBay was $60 billion — $2‚000 every second. The business strategy of eBay is exemplified
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25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100‚000. After looking at this information there are some good opportunities that eBay could capitalize on. First‚ a good target market would be the “Baby Boomer” generation. This generation’s age demographic falls into the 45-64 year range which makes up about 30% of internet usage in the United States. With the rise of smart phone
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between eBay and Taobao in Chinese Online Auction Market BSAD 415:66 Electronic Business Prof. G. Trites Jie Yue (Kathy) 200706289 June 10‚ 2008 1 Introduction Being the largest online trading company‚ eBay has launched websites across the world‚ including thirty other countries in addition to its original U.S. website. China‚ with its large online market‚ is one of these countries. In 2003‚ after its cooperation with Eachnet‚ the first C2C online company in China‚ eBay became
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First‚ eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of money doing the wrong things‚ such as advertising on the Internet in
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advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company at the time. Seeing the great potential of the Chinese C2C online auction market which back then comprised of 250 million customers‚ eBay has launched various attempts majoring
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a) 2 other personality models: Description This very brief description is based primarily on the most recently published description of the PAS although there is no disagreement with other descriptions. The PAS is based on premises (among others) that behavior is determined by both heredity and environment and behavior is determined by an interacting system of traits. Furthermore‚ these traits can be modified through learning to such an extent that some might be nearly opposite to the original
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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Index: 1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7 1. Describe EBay’s culture using
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First Written Analysis Assignment CASE #10: eBAY‚ Inc.: Bidding for the Future – page 142 of case book. Case analysis puts you in the shoes of those faced with actual managerial situations and forces you to make decisions as managers based on limited information and a finite time frame. Your objective is to appraise the situation from a top manager’s perspective‚ by asking the following: 1) What factors are critical to understanding the current situation?
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E-commerce has quickly grown into a giant shopping force‚ with eBay and Amazon.com leading the way; both websites offer similar services in different manners. eBay focuses on being an online auction site where people are able to bid on the items they want‚ attempting to find the best deal‚ while Amazon.com is store-based‚ where items are sold at set prices. This study aims to compare the ease of completing four tasks both websites offer‚ registering an account‚ buying‚ selling‚ and reviewing an item
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