SOCIAL FACTORS FROM PESTLE With the social factor‚ a business can analyze the socio-economic environment of its market via elements like customer demographics‚ cultural limitations‚ lifestyle attitude‚ and education. With these‚ a business can understand how consumer needs are shaped and what brings them to the market for a purchase. This has to do with the beliefs and culture of the society you are operating in. Population trends‚ dietary considerations‚ ethics and media‚ and spend habits are some
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Political and Legal issues Although politics do not play a large part in the clothing industry‚ there are the issues of labor laws and the use of sweatshops. There are always new cases of companies that have been reported for having overworked young people working in sweatshops producing their clothing and shoes. Entering into the clothing industry‚ a company needs to understand these laws‚ standards‚ and values as well as try to create a positive public image. Economic Growth As we know‚ the
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05 2 0.10 Investment and capital is not big enough 0.05 2 0.10 Can not provide free service 0.05 1 0.05 Total Scores 1.00 26 2.60 Lessons: This table shows us to consider the whole things rather than just part of the factors. We can see that eBay has exhibit internal strengths but not too much. They can still work on some parts they are not good at but important. For example‚ improve new technology for enhancing trust and safety and decrease fraud and potential risk. In addition‚ they should
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Five Force Analysis 1. Suppliers |Analysis Criteria |Risk Rating | | |High |Medium |Low | |Differentiation of Inputs | | |V | |Switching Costs
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eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business‚ Internet Marketing and E-commerce lecturers and students. Last update‚ March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on
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The company I will talk about for this paper is eBay. eBay is the world ’s online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally‚ eBay is the world ’s largest online marketplace‚ where practically anyone can buy and sell practically anything. Founded in 1995‚ eBay connects a diverse and passionate community of individual buyers and sellers‚ as well as small businesses. Their collective impact on ecommerce is
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Internal Factor Evaluation for eBay Inc.‚ Key Internal Factor | Weight | Rating | Weighted Score | Internal Strengths1.) eBay offers the largest on-line market place operating on a global scale (largest on-line auction forum).2.) Diversity of product categories within the marketplace provides choice and caters for multiple demographic groups within the marketing mix.3.) eBay is a leading global brand for online auction.4.) eBay have a strong brand which is coupled with strong marketing at key
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual for
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The Marketing Environment Assignment 1 Pestle Analysis on Marks & Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks & Spencer is a British retailer with over 800 stores in more than
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Summarized Country PESTLE Profile of Australia Introduction: Companies have many important decisions to consider before conducting business within a foreign country. Companies use a PESTLE model to analyze a country’s macro-environment‚ competitive forces‚ uncertainties and risks. A PESTLE profile includes the political and legal systems‚ economy‚ socio-culture‚ geographic environment‚ and technology of a country. This will help determine whether it is beneficial and profitable for
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