"Ebay related diversification" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 9 of 50 - About 500 Essays
  • Good Essays

    Apple's diversification

    • 337 Words
    • 2 Pages

    Apple: Now everyone can have a bite When a premium seller like Apple decides to enter the mass market‚ it usually faces a positioning dilemma - should it play on its ’low price’ avatar and risk losing its brand image‚ or does sticking to its snob value jeopardise its market expansion plans? Our ad tries to overcome this through a dual strategy. First‚ we have attempted to retain Apple’s classy style of communication through the minimalistic poster. The white background is reminiscent of Apple’s

    Premium Strategic management Marketing Business terms

    • 337 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    being sold on the website. The main use or objective of the business is to make sure that the tangible goods which are sold on the website can be traded in a safe and a secure manner without inconvenience to the consumers. The most important role for eBay in this entire process is to simulate and maintain the strength of the various virtual ties of the organisation which can lead to safe and secure transaction of the

    Premium Management Strategic management Marketing

    • 1870 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Strategy Analysis of Ebay

    • 2700 Words
    • 11 Pages

    MGMT 314: STRATEGIC MANAGEMENT ASSIGNMENT 1: CASE STUDY – EXECUTIVE SUMMARY THE CHALLENGES FACING EBAY IN 2008: TIME FOR A CHANGE IN STRATEGY? SUBMITTED BY: CHAN LAI FENG ONG AINA ONG EE LING ELAINE MGMT 314 Strategic Management 3795457 3794106 3721668 Page | 1 Table of Contents Introduction ----------------------------------------------------------------------------------------------------------------- 3 eBay’s Business Model ----------------------------------------------------------------------------------------------------

    Premium Strategic management Management

    • 2700 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services

    Premium Brand Branding Brand management

    • 669 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Diversification Strategies

    • 1250 Words
    • 5 Pages

    Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner

    Premium Airline Southwest Airlines Low-cost carrier

    • 1250 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Ebay Case Study

    • 3592 Words
    • 15 Pages

    ASSIGNMENT NO 1 EBay Inc. Strategic Management Submitted to: MR. Asim Submitted By: Faisal Javed Registration Number: L1S13MBAM0123 Summary August 2009 EBay Inc. formed a partnership with G.M Motors enabling GM Dealers in California to help consumer negotiate purchase of G.M cars on EBay online marketplace. In 2nd quarter of 2009 EBay profit fell 29% and revenue declined 4%. This loss is still better than analysts’ expectations. In same quarter EBay reported growth in both business

    Premium Electronic commerce

    • 3592 Words
    • 15 Pages
    Good Essays
  • Good Essays

    Ebay Expansion in China

    • 754 Words
    • 4 Pages

    Question 1: eBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company

    Premium Management Marketing Education

    • 754 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Carlsberg Diversification

    • 3804 Words
    • 16 Pages

    Table of contents Question 1 Pressures for National Responsiveness…………………………………….………2 Strategic Role in Relation to Structural Context…………………………………...4 Managerial Recommendations……………………………………………………..5 Question 2 The Speed of a Rival’s Attack……………………………………………………..6 Managerial Recommendations…………………………………………………….9 Appendices…………………………………………………………………...….10 References……………………………………………………………………….17 Question 1 Pressures for National Responsiveness (incl. measures and data)

    Premium Beer

    • 3804 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Unilever was founded on soap and margarine - both products essentially sharing the same raw materials – with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing

    Premium Corporation Marketing Western world

    • 525 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study on Ebay

    • 886 Words
    • 4 Pages

    Case Study: eBay‚ Inc.: Bidding for the Future Jenni Butler Strategic Management MGT4070 S01‚ Week 10‚ Assignment 2 July 30‚ 2012 Instructor Dr. Erik Aguilar Case Study: eBay‚ Inc.: Bidding for the Future eBay‚ Inc. (eBay) is the largest name in online retail and auctions. They have a good solid history and have established creidtbility. They are truly one of a kind at this point in the game. New auctions sites are emerging however they are not to the level that eBay is. In this case study

    Premium Economics Competition Meg Whitman

    • 886 Words
    • 4 Pages
    Good Essays
Page 1 6 7 8 9 10 11 12 13 50