FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
Premium Unilever Kraft Foods Marketing
SPACE MATRIX | Financial Strength | Ratings | Return on investments is high‚ increasing to 5.86%. | 2.0 | Liquidity Ratio (Cash) increased to 0.98 | 3.0 | Inventory Turnover is high‚ increasing to 13.2. | 1.0 | Working Capital improved to $23.55. | 3.0 | Target EPS for 2011 of 1.89 was achieved. | 2.0 | Ford reported a 6.8 percent sales increase in December 2010 | 4.0 | | 15.0 | Industry Strength | The growth potential is very high most especially for the existence of small
Premium Investment General Motors Automotive industry
example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay brand • First
Premium Strategic management Management
Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
Premium Auction Financial ratio Electronic commerce
Table of Contents ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION
Premium Electronic commerce
Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
Premium Strategic management Market penetration Virgin Group
Executive Summary This report seeks to evaluate the major issue facing eBay with regards to its international strategy. This will be done through the analysis of eBay’s competitive environment using the Porter’s 5 forces and positioning in the industry using the BCG portfolio matrix. Following which‚ we will proceed to identify the sustainable competitive advantages of eBay using the resource-based view of the firm. The core competence of eBay will also be discussed. Through an overview of the above mentioned
Premium Auction Electronic commerce
Strategic Management SWOT analysis of eBay Company : eBay Inc. Introduction eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. In this assignment‚ I will perform a SWOT analysis of the company‚ then I will outline the strategies pursued by eBay. Company background
Premium Electronic commerce
EBay Case Analysis Step One: Read. Step 2: Dupont Ratio and Financial Analysis o Two year Financial Ratio o Short Term o Current Ratio 2002: 1‚468‚458/386‚224= 3.8 2001= 4.9 o Long Term o Total Debt Ratio Total ass. Total equity/ Total ass. 2002= .1377 2001= .1485771 o Asset Utilization‚ or turnover ratios o Total Asset Turnover Sales/ total assets 2002= .29 2001= o Profitability o Return on assets= net income/ total assets o 2002= .0117 o 2001= .053885
Premium Financial ratio Financial ratios Electronic commerce
EBAY‚ INC. BUAD 341.00‚ MWF 11:00A CARMEN CANDELARIA May 3‚ 2013 Table of Contents Introduction 1 Theme 1 Product Line of the Company 3 Industry History and Analysis 3 Major Competitors 4 NAICS Numbers 4 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 6 Financial Analysis 7 Ratio Analysis 8 Pro forma 8 Assumptions 8 Growth Rate of Sales 9 Asset Acquisitions 9
Premium Financial ratio