FOR A COMPETITIVE ADVANTAGE— CASE OF EBAY Edward T. Chen‚ University of Massachusetts Lowell‚ edward_chen@uml.edu ABSTRACT eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. It is a shining example of an Internet era company that actually turns a profit‚ and managed to outlast the “dotcom crash”. By remaining flexible and adaptable‚ the ever-changing eBay has developed a technology platform
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1.0 INTRODUCTION The reason for this research is to carry out an analysis of eBay Inc. with concentration on the relationship between its information technology and its strategy. The research contains an analysis of the company’s e-Business activities and its business operations. The report started with a general overview of eBay Inc. where the company’s history was briefly stated. Its resources‚ products and competitors were also described. The company’s general environment were described and analyzed
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Allocated firm: Fortescue Metal Group Memorandum DATE: Monday 23 May‚ 2010 TO: The Board of FMG FROM: Truman Chun Wai ‚ a senior financial officer SUBJECT: Future growth strategy analysis Dear the Board‚ I am glad to present to you the future growth strategy analysis report for Fortescue Metal Group. This report had been prepared requested by the Board. The content of this report concentrated on evaluating the performance of
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HR Profession Map defines the HR profession‚ including the professional areas‚ the bands and the behaviours. I will also evaluate how the two core professional areas and two selected behaviours uphold the concept of “HR Professionalism”‚ by giving examples from the knowledge and activities at band 2. I will explain‚ with related examples‚ why HR professionals are required to manage themselves‚ groups and teams‚ manage upwards and across the organisation. CIPD HR Profession Map The CIPD
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HU Ruonan‚ Student number: 610035877 Candidate number: 021596‚ Tutorial Group: T1/02 Part 1: Diagrammatic Flow Chart Description of activity 1. Going to first meeting at Forum 2. Waiting for group members 3. Talking about the requirement about the presentation 4. Making a rough plan to research deeply by individual 5. Continue communicating via facebook 6. Going to the second meeting 7. Waiting for group members 8. Discussing about the key idea about sustainable supply chain
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MY PERCEPTUAL MAP OF CAR BRANDS Bonita Stuckey Marketing-421 Jan Peterson-Instructor PERCEPTUAL MAP – CAR BRANDS Summary Perceptual mapping is a technique that allows one to visualize the positioning of different brands in the market. Using perceptual maps‚ one can quickly compare different brands and make strategic decisions about whether or not your brand need to be repositioned. I chose to do my Perceptual Map on different Car Brands. The cars I chose are as follows: Audi BMW Mercedes Ford
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their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study (top right corner). They felt Plymouthwas most practical and conservative (bottom left corner). Perceptual Map of Competing Products Cars that
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Balanced Scorecard and Strategy Map BI430-001 Data Visualization Balanced Scorecard: Part of a system that translates strategy into action. Also‚ gives a balanced view in four perspectives of how well an organization is driving execution and how successful the results are. The four perspectives in the balanced scorecard and strategy map give executives a more balanced view of their organization. Strategy Map: Represents how an organization
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Internal Factor Evaluation for eBay Inc.‚ Key Internal Factor | Weight | Rating | Weighted Score | Internal Strengths1.) eBay offers the largest on-line market place operating on a global scale (largest on-line auction forum).2.) Diversity of product categories within the marketplace provides choice and caters for multiple demographic groups within the marketing mix.3.) eBay is a leading global brand for online auction.4.) eBay have a strong brand which is coupled with strong marketing at key
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After researching a clothes Iron on “All my life” and then researching a few more of the items on eBay I was very much surprised to see the difference in the descriptions of both items. In the All my life description of the item the seller made sure to use a subjective description. She gave details about the product and explained where the product had come from and how it had been made. At first I believed this to be a combination of both subjective and objective. She did try to explain why she
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