3/20/2014 How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base | MIT Sloan Management Review How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base Big Idea: Data & Analytics • Interview • June 25‚ 2013 • Reading Time: 11 min Neel Sundaresan (eBay)‚ Interviewed by Renee Boucher Ferguson Online auction site eBay uses data about the behavior of its millions of customers to drive analytics at every level of the organization‚ and get closer
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demographics. When users set up MyYahoo or email account‚ they answer question such as location‚ age‚ gender‚ interests‚ etc. Every time users log in to their profile targeted content ads or local ads are displayed on the users’ web pages. Amazon and eBay Amazon uses the Brokerage Model as a Virtual Marketplace and the
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We can find a lot of outstanding E-commerce brands today‚ Such as eBay‚ Amazon‚ Alibaba. Because the developing of Safety and Trust system‚ Payment online systems‚ Convenient Contact systems and the rapid development internet population‚ More and more people have brought or will buy some products on the internet for a cheaper price and comfortable services. This is the reason of why I consider this topic in my thesis. EBay‚ a world leading company on the E-commerce market. They have really
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1. Airbnb and eBay are similar in that both companies run online marketplaces that ‘match’ buyers with sellers. How should Airbnb’s reputation system differ from that of eBay? Although both Airbnb and eBay provide online marketplaces to match buyers and sellers‚ Airbnb focuses on one specific area: online marketplace for accommodations whereas eBay runs online marketplaces in a much broader scope‚ from Fashion items electronics all the way to collectibles‚ in other words‚ the transactions happening
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CHAPTER 9 Review Question Assignment 1a Name and describe four business trends shaping e-commerce today. There are many different business trends shaping e-commerce today. For one‚ ecommerce remains the fastest growing form of commerce when compared to physical retain store‚ services‚ and entertainment. Another trend is that the online demographics of shoppers broaden to match those of ordinary shoppers. Also‚ small businesses and entrepreneurs continue to flood through the e-commerce marketplace
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Alibaba: Making inroads to become the world’s second largest e-commerce player surpassing eBay. Introduction It was in the year 1999 that 18 people under the leadership of Jack Ma‚ a teacher from Hangzhou‚ China‚ were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established‚ as of December 2013‚ 73 offices in China and 16 outside its borders. At the end of the 2014‚ it was reported to employ over 22‚000 people from across the world
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successful online business empire. Initially an auction based marketplace for the sale of goods and services for individuals‚ eBay is now all about e-commerce‚ that is about buying and selling products and services on the Internet via electronic methods (using the World Wide Web). It is classified as business-to-business‚ business to consumer and consumer-to-consumer. eBay has successfully implemented all these three categories in its business. An overwhelming amount of eBay’s success is directly
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“e-Bay”‚ the first e-commerce company awarded by “Golden Halo” for cause-related marketing program‚ like “CMF” in 2003. In which they use to give works to people. Giving Works makes it convenient for people to raise money for their favorite causes on eBay through several avenues‚ like: Sellers can donate a percentage of anything‚ and can sell anything on any percentage; they can sell up to 100 percent‚ and get the same fees which they demanded‚ buyers can add a donation to anything which they purchase
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PM and by appointment RESOURCES: Required Text: Strategic Management and Competitive Advantage: Concepts and Cases‚ 4nd Edition; Barney and Hesterly Class Materials available at Sakai Site COURSE DESCRIPTION This course focuses on the analysis of the strategic challenges facing the modern business enterprise. The class will explore the goals and objectives of firms in various industries and the manner in which these firms can achieve these goals. Analyses of the industry‚ interfirm rivalry
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Netflix | Strategic Analysis (Nov 2007) | | Netflix‚ the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t‚ customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market | | | 9/18/2009 | | 1 1 3 3 6 7 Table of Contents 1. Netflix Strategic Analysis 2. Netflix vs. Blockbuster: Comparative
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