A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
Premium PEST analysis Marketing Management
SWOT Analysis: SWOT analysis is used to strategically plan and identify a company’s internal strengths and weaknesses and the external environment that creates opportunities and threats. Company’s use their external opportunities to reinforce internal strengths and improve internal weaknesses in an attempt to achieve organization goals. The internal factors of strengths and weaknesses are measured by its impact on the goals and objectives of the organization. A company’s strengths are its resources
Premium Google
Self-Help Group Observation and Analysis It was a rainy Sunday morning back in February‚ and there was an open group available that took place at George Mason University‚ locating in Nguyen Engineering Building‚ which was convenient for me to travel less distance from my home. They called themselves‚ “No Name Group‚” and I thought they did not come up with a group name yet and left it as an untitled name. Eventually‚ I figured out that the “No Name” part was actually a real group name. When I arrived
Premium Alcoholism
CVP ANALYSIS / BREAK EVEN ANALYSIS Break-Even Analysis Introduction Break-Even Analysis-Volume-Analysis is a systematic method of examining the relationship between changes in volume (that is output) and changes in Sales Revenue‚ Express and Net Profit. As a model of these relationships‚ Break-Even Analysis simpifies the real-world conditions which a firm will face. The objective of Break-Even Analysis is to establish what will happen to the financial results if a specified level of activity
Premium Variable cost Costs Fixed cost
1 Yahoo Case Executive Summary This case study analysis is on Yahoo! (referred to also as “Yahoo”). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content‚ from email and search to media streaming and downloads. As of February 2010‚ it is the third-most popular Internet site in the United States in terms of monthly traffic‚ with visits by more than 120 million unique users every month (Yahoo. Wikinvest). The Case
Premium Yahoo! Web search engine Internet
CVS is a store that seems to be on every corner in every town in South Jersey. CVS stands for “Consumer Value Store” and they have been serving men and women since 1963. In 1967 the company opened its first pharmacy department‚ and in 1996 according to its website “CVS Corporation becomes a standalone company trading on the New York Stock Exchange under the CVS ticker.” CVS has much competition‚ whether it is Walgreens or Rite Aid‚ however there is something about that red sign that assures customers
Premium Marketing Customer service Electronic commerce
Coursework Header Sheet199051-12 | | Course | BUSI1271: Global Strategy: Analysis & Pr | Course School/Level | BU/PG | Coursework | Individual Report | Assessment Weight | 70.00% | Tutor | VJ Torlo | Submission Deadline | 11/12/2012 | Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged
Premium Smartphone Mobile phone
Strategic Analysis Project Airheads Trampoline Arena 26th July 2012 Table of contents Executive Summary 7 EXTERNAL ANALYSIS Introduction 9 Family Entertainment Center Industry 9 Market Size 9 Sales Growth 10 Stages of Industry Life Cycle 11 Trend 12 Key Competitors 12 Pest Analysis 13 Exhibit 1: Factors of the PEST Analysis 14 Political and Legal Factors 14 Economic Factors 16
Premium Arcade game Marketing Income
0 Evaluation of the External Business Environment 5 3.1 PEST Analysis 5 3.2 Porter’s Five (5) Forces 6 3.3 Industry Life Cycle 7 3.4 Key Success Factors 8 3.5 Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14 4.0 Evaluation of the Internal Business Environment 16 4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26
Premium Strategic management
Business analysis Also known as cost benefit analysis reviews the sales‚ costs and benefit projection of a new product. Every company must have profit motivated objective with the new product. Now it’s time to analyze whether the new product is able to fulfill the profit making objective of the organization or not. Business Analysis is a structured methodology that is focused on completely understanding the customer needs‚ identifying how best to meet those needs‚ and then “reinventing” the stream
Premium Marketing Cost Cost-benefit analysis