were summoned by the founder of the company and were given a secret mission: develop a C2C Internet auction site in three months or less to counter the much celebrated entry of eBay into the Chinese market. The new company was named Taobao‚ meaning “treasure hunting.” At that time‚ the mission was almost impossible: eBay is the Goliath of the e-commerce
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BUS 200 Week 7 Assignment Strayer University How eBay Stays Connected to Its Community 1. What macro-barriers and micro-barriers might hinder successful communication between Meg Whitman and eBay users? What do you suggest she do to address these potential barriers? A macro-barrier that might hinder communication could be the constant need to learn new concepts which cut down on the time available. A way to address this barrier would be to train your personnel at different times leaving
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Online Auction for UUM Students 1. Introduction The fast development of communication technology caused the millions of auction listings in thousands of categories on auction websites‚ for example eBay‚ Yahoo and uBid (Yen and Lu‚ 2008). Online auctions conducted over the Internet provide substantial sales growth chances for the intermediaries and substantial unit cost reduction for purchaser of chosen commodities (Emiliani‚ 2000). Recently‚ online auctions activities have increased rapidly‚
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EasyJet‚ eBay and Debenhams‚ use internet marketing activates to build on conventional online and offline marketing principals‚ offering customers greater freedom of choice and benefits. EasyJet EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom‚ by number of passengers carried‚ operating domestic and international scheduled services for over 700 routes in 32 countries. http://www.easyjet.com/en/ EBay EBay Inc. is an
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Submitted to: Ma’am Elvira Mercado -Strategic Marketing Professor- Case Study 1 Ebay.co.uk 1. What factors are compelling Yahoo and Ebay already “internet giants”‚ to collaborate and tap into each other’s only audiences? As the largest supplier of graphical ‘branded’‚ advertising‚ it is looking to extend the reach of its network more broadly across the web. Ebay being the world’s leading e-commerce company‚ it will be a big competitive advantage for Yahoo‚ because Ebay’s audience remains one of
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market share and reduced profitability as a result of consumers shopping with the competition that has more items and competitive pricing strategies to offer. Presently eBay seeks new opportunities for growth expansion and business ventures in order to become the world’s most multifaceted entity in the world of e-commerce. eBay would be unable to maintain a competitive advantage if they didn’t come up with a plan to revolutionize the e-commerce infrastructure‚ therefore the proposed business model
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does Craigslist differ from the eBay marketplace? What is the business model for craigslist? Craigslist is an online adposting‚ it provides classifieds and forums for jobs and other products or services while eBay is an auction website and it is easier to customize your posting on eBay. Moreover there is no advertising on Craigslist while on eBay’s home page you find several links promoting other websites or brands. Most of Craigslist’s users are Amercian while eBay is well-known in the whole world
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix)eBay first entered the Chinese
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Meg Whitman‚ CEO of EBay‚ started her career by learning from numerous companies. She was often the new employee in many organizations. She began her career in brand management at Proctor & Gamble. This is where she learned the very valuable listen that customers come first. Then‚ Whitman went on to be a business management consultant for Bain. Bain was a decentralized environment. Meg Whitman learned that collaborating with others is a better way to get things done then controlling your employees
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PayPal Merchant Services: Harvard Case Services Marketing Submitted by Introduction PayPal • Founded in December 1998‚ PayPal is a leading global online payment company. • Purchased by eBay in October 2002. • Over 100 million registered accounts globally and available in 55 markets. • PayPal has a local presence in 13 countries outside the US‚ including UK‚ Canada‚ Australia‚ Austria‚ Belgium‚France‚ Germany‚ Italy‚ Spain‚ Ireland‚ Netherlands‚Switzerland and China. • Supports
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