questions and views dealing with Meg Whitman‚ CEO of eBay Case. I will discuss how Meg Whitman’s leadership reflects transaction leadership. I will identify the aspects of Meg Whitman’s leadership that reflect authentic leadership. I will discuss how Meg Whitman used her leadership skills to transform the company from an online auction house into a general- purpose shopping destination company. Finally‚ I will discuss how the employees at eBay respond to Meg Whitman’s leadership style. Discuss
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Introduction eBay can be found at www.ebay.com.my. eBay Inc. is an American Internet company that manages eBay.com‚ an online auction and E-commerce website in which people and businesses buy and sell goods and services worldwide. Customers come to the eBay marketplace to buy and sell items in thousands of categories including collectibles‚ decor‚ appliances‚ computers‚ furnishings‚ equipment and vehicles. In addition to its original U.S. website‚ eBay has established localized websites in thirty
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Marsha Carpenter BADM625-O2 Dr. Nall October 28‚ 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012‚ p. 411)‚ eBay’s success began by creating a“pricing revolution”‚ which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control‚ and received the best possible price. The sellers
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measured. 1.2 Explain the advantages and disadvantages of using projects and when projects are appropriate The advantages of using projects are that they can allow you to focus on a certain part of the business‚ for example my project is to run the ebay store within the company that I am working for. This has allowed me to pay a lot of attention to a marketplace that was virtually non-existent and with a little care to it it has excelled throughout the months and now has a good turnover as oppose
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1. Most businesses should engage in e-commerce on the Internet. Do you agree or disagree with this statement? Explain your position. * 2. Why do you think there have been so many business failures among “dot-com” companies that were devoted only to retail e-commerce? * 3. If personalizing a customer’s Web site experience is a key success factor‚ then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with
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Electronic payments reduce the inefficiency associated with writing and mailing checks. It also does away with many of the safety issues that arise due to payment made in currency notes. Online Auctions When you think online auction‚ you think eBay. Physical auctions predate online auctions‚ but the Internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much interesting
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original business model with its latest proposed business model. 2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems? 3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider 4. Who are eBay’s top five competitors online‚ and how will eBay’s new strategy help them compete? Will eBay be providing a differentiated service to customers? PART II: Projects Due on 14th week
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Case Study: Liquidation.com Electronic commerce and digital marketing Group 3 24/11/2010 1. Business Background Every organization deals with surplus assets — whether it is excess inventory‚ damaged items‚ end of lifecycle equipment or customer returns. While most manufacturers‚ retailers‚ corporations and government agencies have well-established forward supply chain processes‚ goods in the reverse supply chain are a huge‚ and often costly‚ distraction for these organizations Liquidity
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by James Stewart of NY Times saying “Our multiyear effort is paying off‚” he said. Profit more than doubled and revenue jumped 23 percent. “EBay is revitalized. We believe the best is yet to come.” In a stock market struggling with recession fears and the European debt crisis‚ eBay stock this week hit a six-year high.” He says that the introduction of the EBay mobile app and the purchase of PayPal has been a great innovation. T. Rowe Price’s James Kennedy said in his recent
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following three styles will be possibly more popular in the future as it is closer to the customers. A. Professional companies or website to supply a platform to buyers and sellers‚ no direct participation in buying and selling: One good example is eBay Inc.‚ the biggest on-line auction and shipping
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