Pariya Poocharoen MBA514 Marketing Management Chapter 2 Key Terms Chapter 2 Key Terms * Value Chain: A high-level model of how businesses receive raw materials as input‚ add value to the raw materials through various processes‚ and sell finished products to customers. A value chain typically consists of; inbound distribution or logistics‚ manufacturing operations‚ outbound distribution or logistics‚ marketing and selling‚ and after-sales service. These activities are supported by purchasing
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process‚ companies can follow five purchase objectives: the ’five rights’. But do the ‘five rights’ answer to real needs of the modern businesses? This essay explains in a first part what purchasing is and how performance measurement contributes to management. Then in a second part‚ it defines the ’five rights’ framework. Finally the last part considers the relevance and suitability of this framework when planning industrial purchasing activities. What is purchasing? In order to evaluating the
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Enterprise Technologies and the Value Chain Unit 5 Assignment Brett Sullivan Kaplan University GB570: Managing the Value Chain Pricilla Aaltonen February 28‚ 2012 Enterprise Technologies and the Value Chain Enterprise technologies play many roles in supporting the value chain. They can be used in the supply chain to enable businesses to communicate and share information with the vendors and suppliers in order ensure they are able to meet demand. They also allow companies to gather and
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Supply Chain Management? Supply Chain Management (SCM) is an essential element to operational efficiency. SCM can be applied to customer satisfaction and company success‚ as well as within societal settings‚ including medical missions; disaster relief operations and other kinds of emergencies; cultural evolution; and it can help improve quality of life. Because of the vital role SCM plays within organizations‚ employers seek employees with an abundance of SCM skills and knowledge. Supply chain management
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organization‚ and every company at least one supply chain relationship with another organization. Research has led to the conclusion that "the structure of activities within and between companies is a critical cornerstone of creating unique and superior supply chain performance" (Lambert‚ 2005). Successful supply chain management requires integrating business processes with key members of the supply chain‚ because valuable resources are wasted when supply chains are not effectively managed. Standard business
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DeVarti for USD500 cash and assuming the stores USD8‚000 debt (Dicke‚ 1992). Neither Tom nor Jim had the intention of making the restaurant business their career‚ but rather saw the opportunity as a part-time venture to help cover the cost of their studies at the nearby University of Michigan. By June the store was earning a profitable USD400 a week but briskly fell off when students at the University went home for summer. Faced with the prospect of a slow phase‚ Jim sold Tom his half of the business
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Supply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products‚ HLL distributes them nationally through a network of four warehouses‚ more than 40 agents‚ 7‚500 wholesalers and a number of large institutional customers. HLL‚ in its endeavor to move from the existing push-based planning system to a pull-based system‚ wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement‚ manufacturing
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PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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challenges? 3. If you are Teri Takai‚ what would you recommend to senior executives? Tow what degree should Ford emulate Dell’s business model? Herman Miller: Innovation by Design? (Supply Chain Strategy) 1. What are the main elements of Herman Miller’s history‚ design philospophy‚ and corporate values? How have they influenced the company’s success? 2. What led Miller SQA to develop a new business model to serve its market? What is this model and how does it work? 3. What allowed Miller SQA
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supply chain at a cost of $400million. It was supposed to help Nike with its supply chain and to reduce the lead time for the manufacturing of sneakers from nine months down to six. The i2 system worked on the principle of using the data from the previous sales figures and predicting the productions numbers for the future. The i2 system failed and resulted in duplication and missing orders. The consequence was a loss of around $100million and drop in the stock prices by 20 percent. This case study
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