Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
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Capacity and Process Technology Strategy Advice for Bonkers Chocolate Factory: A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF)‚ the U.S division of a multi-national candy company operating in the highly competitive chocolate products market. In late 2001‚ the main issue facing BCF management
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How does the Minit- Lube operations strategy provide competitive advantage? According to the text‚ the 10 decisions of operations management are: 1. Design of goods and services 2. Managing quality 3. Process and capacity design 4. Location strategy 5. Layout strategy 6. Human resources and job design 7. Supply- chain management 8. Inventory‚ material requirements planning‚ and JIT ( just- in- time) 9. Intermediate and short- term scheduling 10. Maintenance
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GUIDANCE FOR INDIVIDUAL ASSIGNMENT FOR BN3318 OPERATIONS STRATEGY The aim of the assignment is to enable you to apply some of the concepts covered in operation strategy in terms of evaluating the different options for operations competing in a particular market sector. The market sector is fast-food chains in which I would include companies such as McDonalds‚ Burger King‚ KFC‚ Dominos‚ Subway‚ ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service
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Competing on resources: Strategy in the 1990’s‚ Collis & Montgomery (1995) Harvard Business Review Managers complain that strategic planning is too slow to keep up with changes in global competition and technology. Resource Based View (RBV) combines the internal analysis and external analysis of the industry and the competitive environment. Therefore‚ RBV builds on‚ but does not replace‚ the two approaches to strategy. RBV sees companies as very different collections of physical and intangible
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2 C H A P T E R Operations Strategy in a Global Environment DISCUSSION QUESTIONS Human Resources 1. Global seems the better label for Boeing since authority and responsibility reside in the U.S.—the home country. Supply Chain 2. Six reasons to internationalize: Reduce costs‚ improve supply chain‚ provide better goods and services‚ attract new markets‚ learn to improve operations‚ attract and retain global talent. Scheduling 3. No. Sweetness at Coca-Cola is adjusted for
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PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984‚ the second wave of PAP’s were born with SONY introducing the “DISCMAN”‚ a portable CD player. Further‚ in the 1990’s with computers becoming truly “personal” and with the wide spread adoption of the internet‚ music and its consumption too became revolutionized. The revolution was primarily on account of the introduction of a sharable digital audio format called MP
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GOOGLE: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Beginning in 1996‚ Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work‚ creating the company you know today as Google. Our philosophy Ten things we know to be true “The perfect search engine‚” says co–founder Larry Page‚
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SUPPLY CHAIN MANAGEMENT REPORT SPONSORS SAP is the world’s leading provider of business software solutions. Through mySAP Business Suite‚ people in businesses around the globe are improving relationships with customers and partners‚ streamlining operations‚ and achieving significant efficiencies throughout their supply chains. The unique core processes of various industries‚ from aerospace to utilities‚ are supported effectively by SAP’s 23 industry solution portfolios. Today‚ more than 20‚500 customers
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Q1) To understand a company’s operations the following areas should be primarily researched: 1) Identify the position of the company on the Product-Process matrix: The product-process matrix is a tool for analysing the relationship between the product life cycle and the technological life cycle. A company can be characterized as occupying a particular region on the matrix. Identify where the company lies on the matrix: job shop‚ batch‚ line or continuous. In case of a company such as
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