CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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Center (PICC)‚ SMX Convention Center‚ World Trade Center‚ etc. Not just to have venues but to promote Philippines as a meetings and convention destination. Louise T. Villa Mr. Elijah Jeremiah C. Abad BS HRM – 4A EVENT PROPOSAL EVENT CONCEPT PAPER * Event Format : “CONFERENCE” * Concept • High-end Hotels are establishing Fine dining restaurants and hiring celebrity Chefs in order to entice and bring in more customers. • Speakers 1. Chef Boy Logro Logro
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ensure that the event is properly executed it must incorporate the six A’s‚ anticipation‚ arrival‚ atmosphere‚ appetite‚ activity and amenities. Anticipation is the first dimension of an event experience and is created with the announcement of the event. The anticipation of the hospitality reception will be delivered through invitations to the 200 selected customers. The invitations will provide specific information regarding the event such as the time and location‚ theme of the event‚ and additional
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H1103 H1103 Current Events Goals for this project: To understand the overall importance of being aware of current events. For this project you will choose a news story that happened in the past week and either read an article about it (print or online)‚ or watch the entire coverage of it on television. You will then answer the following questions in a list format. (Label your answer with the corresponding question.) Make sure you answer each question adequately. 1. What news story did
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walkathon’s fundraising and support the cause. Several activities will go along in the event other than the walkathon such as kids corner‚ entertainment and dj‚ face painting‚ BMI tests and medical checkups. Volunteers like students from RCSI will be the event’s marshals. Product rationale By spreading awareness regarding the obesity issue‚ we will help inject positivity into the children’s lives. Since this event will be successful in the humanitarian‚ we will be able to create an outdoor gym for
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Wedding Event management Submitted by:- NAME : Ekta Singh SEC.: Q1103 ROLL NO.: A20 SUB.: MGT512 Introduction Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually executing the modalities of the
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|PG.No. | |1. |Event Management |3 | |2. |Industry Overview |5 | |3. |Interaction with an Entrepreneur |10 | |4. |Events Conducted by Archies
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Memorable event Life is full of unexpected events that leave a glimpse of lingering within a person’s heart; it could be unforgettable history‚ unpredictable present‚ or mystery future. No matter what will happen‚ everything will eventually have an effect which will remain forever or dissolve in their memory. When remembering an event‚ people tend to reflect about their past instead of heartbreaking events. Notwithstanding‚ several incidents such as my aunt passing away‚ my mother’s health‚ and
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Description of Event: Deaf Chat Further your American Sign Language experience in a friendly social surrounding enjoying food court goodies and making new friends. Sponsored By: Sorry‚ I don’t know. When and Where the Event Took Place: March 8‚ 2012 at Oakridge Mall‚ San Jose. What it was about: Meet deaf‚ hard of hearing and other ASL students‚ communicate with people. This was the first deaf event that I attended this quarter. I was even more excited about it than I was before. I always
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