Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
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at work; however‚ we also started looking at the long-term financial security aspect of it. The alternatives considered were to pursue a health related job where I would be happier or‚ go back to school to acquire a nursing degree. We came to our final decision based on my dream of wanting to be a nurse. The future long-term marginal benefit‚ both financially and personal gratification far more exceeded the short-term marginal cost. Economic Systems The motivation of the producers to make
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Introduction Unemployment means the state of being without any work both for educated and uneducated person for earning one’s livelihood. Our focus is only the educated unemployment person in Bangladesh. It is a great concern in Bangladesh. Every year hundreds of thousands student are coming out from college and university. At present the toughest task for any young educated man is to manage a job. An educated person has to run year after year from office to office to find out a job. Hundreds of
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University of Phoenix Material Outreach Plan In this assignment‚ your Learning Team will compile information for three Outreach Plans‚ each specific to a different special population. The Outreach Plan should provide information to human services workers to assist when working with members of that special population in the community. The information can be presented as a paper or as a Microsoft® PowerPoint® presentation. Select and complete one of the following assignments: Option
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Procrastination maybe a good thing Procrastination among college students is a common phenomenon. In this paper‚ I will talk about how procrastination maybe a good thing for students by explain in two aspects. First‚ I will apply this phenomenon of putting off review before exam to the difference of short-term memory and long-term memory. Then I will explain how frontal lobe among other lobes contributes to the decision of procrastination. I am a lot worse than I was at procrastinating last year
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Econ 214 Problem Set 4 1. What determines whether a financial asset is included in the M1 money supply? Why are interest-earning checkable deposits included in M1‚ whereas interest-earning savings accounts and Treasury bills are not? A financial assest is included in the M1 money supply when it can be quickly converted into the physical form of money‚ such as dollars and coins. Interested-earning checkable deposits are included because it can be quickly accessible without limitations
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Chapter 3: Business Organizations This chapter deals with the economic organizations that are found in our economy. Most businesses operate in search of profits. Others are organized and operate like a business‚ although profits are not their primary concern. Section 1 deals with the three main forms of business organization. The first is the sole proprietorship‚ which is a business owned and operated by one person. The second is the partnership‚ which is a business jointly owned by two or
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ECON *120: Principles of Microeconomics Spring 2010 I. FOUNDATIONS OF ECONOMICS A. Scarcity‚ Production Possibilities‚ Efficiency and Exchange Section I.A Learning Objectives: • Define or explain a number of basic economic terms and concepts. • Explain‚ illustrate‚ and apply marginal analysis. • Explain‚ illustrate‚ and apply the production possibilities model. • Explain‚ illustrate‚ and apply the law of comparative advantage. 1. “Life is Economics” Q: Is this statement true or false? Why? 2. Economic
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cQuiz #1 ECON 2001.01 Name: __________________________ OSU Email: _____________ 1. If resources are "scarce‚" it means that they: A) cannot provide enough goods or services to satisfy all human material wants and needs. B) have no opportunity cost. C) are probably not valued by consumers. D) have an unlimited supply. 2. An economy is efficient if it is: A) possible to produce more of all goods and services. B) possible to produce more of one good without producing less of another. C)
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Chapter 1: Using technology to change the world Social Networking: the gathering together of groups of people using online tools to connect and exchange ideas Crisis Mapping tool: collects information from e-mails‚ text messages‚ blog posts‚ and twitter tweets and maps them‚ making the information instantly publicly available (Ushaldi‚ swiftriver). Digital Divide: the gap between the levels of Internet access and the availability of technical tools in different regions of the world **Prevents
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