1. Executive summary This is a business proposal about our company. We have done the market research‚ so that we can show the true and fair information. Our company’s name is D-LIFE. The D-life‚ letter ‘D’ represents the meaning of DIY‚ dainty and diamond. It means that our products can help you DIY your life and make your life dainty and shining as if diamonds. Our company tends to sell some DIY-boxes‚ interesting and attractive DIY desks calendars and pasters for card cover. We regard the young
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Executive Summary Adam & Eve’s Paradise Restaurant was built through the effort of Mr. Elmer Perez‚ Miss Anne Melodie Nalian‚ Miss Genifer Camero‚ Miss Sofia Solis‚ Miss Mary Cris Barcebal‚ and Miss Robelyn Semilla. The 6 successful personalities in business built a unique place in the province. The invested capital of every owner pushes them to create wonderful and artistic place. The paradise is composed of bar‚ restaurant and hostel and entertainment area. The foods that may serve were both Filipino
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Business Contents Introduction 2 Brief Background 2 Innovation 2 Target Market 3 Value Creation 3 Recommendation to Senior Management 3 [pic] [pic] Introduction Cigarette smoking is one of the most common forms of recreational drug. Research suggests that stress is one of the factors which leads to smoking. This is one of the factors which lures people into cigarette smoking
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How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Business Research Methods UO5115C Hemis Number: 440759 Degree: Marketing BA (Hons) Seminar Tutor: Kajal Sharma Title How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Research Statement The aim of this research is to investigate how women feel about themselves and
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Individual Business Proposal Bill Bartlett ECO 561 March 18‚ 2013 Laurie Gazzale Individual Business Proposal Introduction to Vision Quest Coaching Triathlon training and coaching is a passion and hobby. I work as a triathlon coach at Vision Quest Coaching in the greater Chicago area. In 2000‚ Robbie Ventura (a former professional cyclist for 12 years‚ member of the U.S. Postal Service cycling
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Executive Summary College Bound Prep offers free on site after school group and private tutoring courses. Our services will first be introduced to Baltimore City Public schools; Specifically Fredrick Douglass High School. We have plans of further expanding into other public schools in metropolitan areas that have struggling school systems. Our curriculum will thoroughly prepare students for standardized testing which are evaluated and colleges & universities; specifically SAT & ACT
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Proposal: Sage hardware is a small local retail Hardware store located in California that has been selling hardware supplies to the local market for the past thirty years. It derives most of its revenue from electrical supplies and tools. Sales have been consistent for the store‚ and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project
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Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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