Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy).
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Wireless communication protocols have evolved rapidly since the introduction of 802.11 Legacy over a decade ago. Over the last 10 years we have seen efficiency and performance increases on all fronts‚ which have lead to greater range and faster transfer speeds. With Legacy 802.11 protocols‚ speeds maxed out at around 2 Mbits/sec and indoor range was only about 20 meters. In 1999‚ the 802.11 protocol got a couple of amendments in the form of 802.11a and 802.11b. Both offered higher speeds and slightly
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they have a safety net if they do something wrong c) Lack of accountability? I. The Role of the World Bank A. World Bank (IBRD) role- International Bank for restruction and Development 1. Refinanced post-WWII resconstruction and development 2. Provides low-interest long term loans to developing economies B. The International Development Agency (IDA)‚ arm of the bank created in 1960 1. Raises funds from member states 2. loans only to poorest countries
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(Brislin‚ P. 278). In reading the case “Negotiations – BWA Discovers the Indonesian Way” in Understanding and Managing Diversity‚ many cultural issues had come into play with the negotiations between the United States and Indonesian firm. Even though Jake Campbell‚ who is a U.S. project manager for BWA‚ has experience in managing other projects similar to the size and complexity of the National Electric Company in Indonesia project‚ this was his first international assignment. In preparing for
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Case Assignment Questions DHL Worldwide Express 1. How do customers purchase air express services? Are there differences between documents and parcels? Yes‚ there are differences. There are two principal types of customers. First‚ there are the people who base their decisions depending on the level of satisfaction that the shipment company’s current customer base have. They are not price sensitive and because it is easy to anticipate their purchase volume and shipment‚ it is easier for DHL
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Case Discussion Questions 1. A green field development can be a best way to reduce labor costs. Intel could employ well- educated‚ reliable workers inexpensively in Costa Rica through the development of green field. 2. The international site selection team is important for Intel because they should identify and collect the technical‚ economic‚ and environmental protection criteria‚ develop an evaluation plan‚ evaluate proposed sites‚ identify alternatives that meet the purpose and need for
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Data Transport in Wireless Networks Akinniyi Ojo‚ Alireza Ranjbar‚ Bastian Arjun Shajit‚ Behzad Savabi‚ Misikir Gebrehiwot‚ Robin Babujee Jerome‚ Setareh Roshan‚ Swapnil Pande Department of Communication Engineering‚ Aalto University School of Electrical Engineering‚ Espoo‚ Finland Abstract— The popularity of wireless networks used to access the Internet is increasing immensely. With huge advancements in the field of wireless technology‚ the Internet has slowly moved from a traditional wired
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PLASMA INTERNATIONAL The Sunday headline in the Tampa‚ Florida‚ newspaper read: “Blood Sales Result in Exorbitant Profits for Local Firm.” The story went on to relate how the Plasma International Company‚ headquartered in Tampa‚ Florida‚ purchased blood in underdeveloped countries for as little as 15 cents a pint and resold the blood to hospitals in the United States and South America. A recent disaster in Nicaragua produced scores of injured persons and the need for fresh blood. Plasma International
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Local Products and Brands -Brands that have achieved success in a single national market -Represent the lifeblood of domestic companies -Entrenched local products/brands can be a significant competitive hurdle to global companies Regional/International Products and Brands -Offered in several markets in a particular region -Euro brands Global Products and Brands -Global Products -Meets the needs and wants of a global market and are offered in all worlds regions -Global Brands
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Environment Case Study #3: Conducting International Business in an Ethical Manner A company that cares Founded ninety years ago in the US‚ Panting Steel Inc. is a highly profitable scrap metal company. The firm purchases scrap metal from sites across the US and Europe and recycles it to produce finished steel products that it resells to steel mills. A major part of its operations involves dismantling used automobiles. It sells the reusable car parts at low cost to international customers and
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