client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones‚ Samsung‚ Nokia etc. AIMS AND OBJECTIVE OF THE PROJECT: OBJECTIVES: The research objectives of the project were as follows: To find out the current customer satisfaction level among students and youngsters To understand what does satisfaction with a
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large target market‚ different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies‚ Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience‚ technology innovation‚ and scientific
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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“Connecting People” slogan‚ Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ‚ and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices‚ as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital map information‚ navigation
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NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia
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A great deal of focus is on effectiveness & efficiency of processes Substantial measurement and analysis of internal processes in order to become more effective and efficient Head office in Finland; R&D‚ production‚ sales‚ marketing activities around the world 3 553 emplo ees Strong R&D presence in 6 countries‚37 0 0 emplo ees in R&D (approximatel 30% of workforce‚ including Nokia Siemens Networks) Sales in over 60 countries Mobile Solutions Responsible for developing and
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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Nokia Business Interests vs. German Pressure 1. What are the trends in the mobile handset Industry? What is Nokia’s strategy and how has globalization changed its way of operation? The major trends in the mobile hand set industry according to www.strandreports.com are the treat and possibilities of the Discount Mobile Service Providers‚ falling profit margins on basic mobile services as a result of competition‚ the use of outsourcing‚ controlled investments in infrastructure‚ and higher
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Introduction: Nokia Morph | | Manufacturer | Nokia | Available | Concept | Operating system | Proprietary | Input | "Nanograss" solar recharging | Physical size | Variable | Form factor | Flexible | The Nokia Morph is a concept mobile phone created by Finnish company Nokia. The concept‚ which was unveiled on February 25‚ 2008 at The Museum Of Modern Art in New York City‚ was the product of a joint study into the future of mobile phones by the Nokia Research Center and the University
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Unethical conduct of Nokia In recent months‚ Nokia releases a video to demonstrate the most advanced camera phone technology-PureView camera. It is a centerpiece of the new Nokia smart phone-Lumia 920. The company used what appears to be professional video equipment to produce misleading demonstration videos. In the video‚ there is a glimpse of the camera that is actually shooting the scene in the reflection of a trailer. It revealed that a professional camera crew using a camera
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