we aim to understand how Tesco UK does their marketing activities. The marketing activities include the way Tesco UK does their segmentation‚ targeting and positioning (STP) so that they can know where to concentrate their commercial efforts. By doing so‚ the organisation’s resources can be effectively and more efficiently utilised. Not only that‚ we also look into Tesco UK’s assessment of current situation with respect to the marketing environment which consists of economic‚ competitive‚ technological
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and Acquisitions P4 PESTEL analysis P5 Competitors P7 Figure 1: Tesco’s main competitors P7 Figure 2: Ansoff matrix for Tesco’s marketing strategy P8 Figure 3: Tesco’s sub-bran poisition in the United Kingdom P9 Figure 4: Tesco’s competition in the UK P10 Figure 5: Tesco’s internal competition P10 Core competencies P11 Human Resource P12 Recommendations P13 Conclusions P14 References P15 Appendices P17 Appendix 1: Retail Competitors Analysis by Mintel P17 Appendix 2:
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iki’s speech notes Slide 8: Tesco Social Factors The ageing population is discouraging for the food retailers older people tend to eat less. They are less likely to travel to supermarkets to shop compared with the younger generation. Although internet literacy level drops over the age of 65 years within the population it has nevertheless been predicted that the ageing population would find online shopping more convenient. However‚ small deliveries are considered to be ineffective and expensive
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4 2.2.1. Definition 4 2.2.2. Discussion 4 2.2.3. Limitation 4 2.3. The Positioning School 5 2.3.1. Definition 5 2.3.2. Discussion 5 2.3.3. Limitation 5 3. Whittington - school of strategies 6 4. Global Retail Strategic Decision 7 4.1. Tesco Strategy overview 7 4.2. Porter ’s Five Force 8 4.2.1. Discussion 8 4.2.2. Challenges 9 4.3. Porter Diamond strategy 9 4.3.1. Discussion 9 4.3.2. Challenges 9 4.4. Porter ’s Generic Strategies 10 4.4.1. Discussion 10 4.4.2. Challenges 10
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focuses on the entry and expansion strategies of Tesco in the Chinese market. The Chinese retail sector offered huge opportunities for international retailers with the average annual growth in the last 20 years being around 15%. Tesco entered China in 2004‚ after several successful Asian ventures including Thailand‚ South Korea and Japan. The Chinese market was a very different market in terms of tastes and preferences from the other markets that Tesco operated in. Therefore‚ it decided to enter the
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TESCO PLC ANNUAL REVIEW AND SUMMARY FINANCIAL STATEMENT 2002 ifc1 TESCO PLC TESCO PLC ifc1 UNITED KINGDOM REPUBLIC OF IRELAND HUNGARY POLAND CZECH REPUBLIC SLOVAK REPUBLIC THAILAND TESCO OPERATES 979 STORES ‚ EMPLOYS 260‚000 SOUTH KOREA PEOPLE ‚ GIVING US ACCESS TO A POPULATION OF TAIWAN 280 MILLION ACROSS OUR 10 MARKETS MALAYSIA Our world-class team of people is building a world-class business by working harder to deliver
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value chain framework is maximize value creation while minimizing the costs involved. The value chain analysis essentially entails the linkage of two areas. Firstly‚ the value chain links the value of the organisation’s activities with its main functional parts. Then the contribution of each of the part to the overall added value of the business is assessed. To conduct a value chain analysis‚ the organisation’s activities are divided into primary and supporting activities. Primary activities are
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INTRODUCTION Tesco is one of the biggest grocery and general merchandise retailer in the world‚ operating around 6‚351 stores across Asia‚ Europe and North America. Tesco’s core UK business is very significant within the group‚ with around 3‚054 stores and over 300‚000 employees‚ operating under four banners of Express‚ Extra‚ Metro and Superstore. Tesco as well has the widest range of any food retailer in the UK including the leading own-label range. Also‚ the company offers a home-shopping service
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Strategic Plan of Tesco [Student Name] [Student ID] [Submission Date] Word Count: 2500 words Table of contents Introduction Each organization is formed with a view to expand its business both at national and international levels. However‚ in rapid changing environment and fast changing technology‚ huge investments are required to expand business and to beat existing competitors. However‚ most firms have proved to be successful in doing so. Expanding an organization globally
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