Trikala‚ Greece Co-Editors Christina Frangou Raghava Rao Gundala Americanos College Editorial Board Andreas Andreou‚ University of Cyprus‚ Cyprus Andros Gregoriou‚ Brunel University‚ Uxbridge‚ Middlesex‚ UK Andreas A. Jobst‚ London School of Economics‚ London‚ UK Andreas Kapardis‚ University of Cyprus‚ Cyprus Anton Anthonissen‚ University of Utrecht‚ the Netherlands Arie De Ruijter‚ Tilburg University‚ the Netherlands Athanasios Laios‚ Democritus University of Thrace‚ Greece Biser Petrov‚ Bulgarian
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for McDonald’s” Jill McDonald 2007. In 2007‚ the world’s biggest burger chain recorded its best sales in 10 years‚ leaving its UK balance sheet looking even healthier than in its homeland. More than 88 million visits were made to McDonald’s UK branches in December 2007‚ up nearly 10 million year on year‚ and an additional‚ 320‚000 customers visited its 1200 high street restaurants and drive–thru’s. (Jill McDonald senior vice-president and chief marketing officer of McDonalds) According to an annual
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References: Choi‚ C. (2014). McDonald ’s to beef up in India with Meatless Menu. Retrieved from http://www.businessweek.com/ap/2012-09-04/mcdonalds-to-open-vegetarian-restaurants-in-india Corporate Social Responsibility. (2012-2013). Retrieved from http://www.mcdonaldsindia.net/Corporate-Social-Responsibility.aspx Gordon‚ A. (2014). McDonald ’s adapts to India. Retrieved from http://www.thunderbird.edu/blog/faculty/washburn/2010/12/14/mcdonalds-adapts-to-india McDonald ’s India. (2012-2013). Retrieved
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McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac). 1954 • Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. 1955 • Ray Kroc opened his first restaurant in Des Plaines‚ Illinois (near Chicago)‚ and the McDonald’s Corporation was created. 1957 • Quality‚ Service‚ Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 • The 100th McDonald’s opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center)
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new product or scheme for attract a customer. By latest news McDonald’s introduce a new product as fruit maple oatmeal in its menu in 2011. MC Donald is using a Operation Management system for be in a International market. McDonald process McDonald’s manufacturing process is completely transparent to the customer and in the market. Even A customer can see the process of the fast food and they can judge to hygienic standards at MC Donald’s by allowing them to enter where the
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McDonalds is a worldwide chain that tortures its animals‚ cuts the lifespan of its customers and taking over the world. This is why I believe it should be banned. First‚ let’s start with some statistics: * Last year‚ the company raked in a huge 28 billion US dollars; there are over 33‚000 stores worldwide. Americans consume approximately 1 billion pounds of beef at McDonalds a year- that’s the equivalent of 4 million average weight two year old children. * McDonalds doesn’t follow FDA standards
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different countries. McDonald’s boasted 2012 annual revenues of $27.56 billion dollars US. Aside from its annual revenue‚ another one of McDonald’s many successes is the McHappy Day‚ which is a day where McDonald’s raises money for the companies Ronald McDonald House Charity. McDonald’s faces many challenges such as trying to constantly improve the quality and nutritional value of their food due to movies such as “Super-Size Me” hurting their public image. McDonald’s has also gone through numerous lawsuits
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aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚ french fries‚ and soft drinks. Calorie in McDonalds food | Calorie(Kcar) | McChicken | 400 | Hamburger | 260 | Cheese Burger | 310 | Double Cheese Burger | 450 | Big Mac | 500 | Fillet-o-fish | 340 | Ayam goreng | 240 | McNuggets | 260 | French Fries(M) | 350 |
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customer’s perspective and (2) management’s perspective? Explain. A Rationale for McDonald approach McDonald’s success had been built on four pillars: limited menu‚ fresh food‚ fast service and affordable price. Intense competition and demands for a wider menu drive-through and sit-down meals - encouraged the fast food giant to customize product variety without hampering the efficacy of its supply chain. McDonalds use assembly line procedures in their kitchen for mass production so as to keep prices
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Analysis on the McDonalds advertisement We have recently been studying the McDonalds advertisement where they have stated that they are helping Aussie families and the future sports stars of tomorrow. They tell us that they are hand in hand with Australian families‚ but they only say that because they want more families to go to their local McDonalds store. But are they really helping the sports stars. Yes of course they are but they aren’t really helping out as much as they say. Yeah they do
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