The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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the environment is often portrayed as detrimental to economic growth. For too long economics and environment have seemed like players on rival teams. There is a long-standing debate on the relationship between economic development and environmental quality. Sustainable development emphasizes the need for integration of economics and environment‚ as well as promoting intra and intergenerational equity. From a sustainable development viewpoint there has been a growing concern that the economic expansion
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and services to customers through the nationwide distribution network. MMFSL’s unique ability is to successfully develop consumer segments that are hitherto untapped‚ even remaining outside the purview of the formal banking system - a classic example of Mahindra Rise Philosophy. MMFSL’s unique business model is socially inclusive and focused at the bottom of the income or social pyramids. MMFSL fulfils the gap in the financial system by a unique ‘Earn & Pay’ business model. It provides loans
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report of Alibaba Group Foreword The propose of this report is to introduce Alibaba Group.it will included environment analysis ‚SWOT analysis‚ objective and how can they operate their electronic commerce. Firm’s environmental About this issue I want to discusses from two aspects The first aspect is from macro-environment‚ It included four parts: 1. Population environment: With the development of science and technology‚ the growth of productive forces and people’s life getting better
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Economics is the social science that studies the behavior of individuals‚ households‚ and organizations (called economic actors‚ players‚ or agents)‚ when they manage or use scarce resources‚ which have alternative uses‚ to achieve desired ends. Agents are assumed to act rationally‚ have multiple desirable ends in sight‚ limited resources to obtain these ends‚ a set of stable preferences‚ a definite overall guiding objective‚ and the capability of making a choice. There exists an economic problem
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exceed limited productive resources. b. Define and give examples of productive resources (factors of production) (e.g.‚ land (natural)‚ labor (human)‚ capital (capital goods)‚ entrepreneurship). c. List a variety of strategies for allocating scarce resources. d. Define opportunity cost as the next best alternative given up when individuals‚ businesses‚ and governments confront scarcity by making choices. SSEF2 The student will give examples of how rational decision making entails comparing the
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INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
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Economics Activity Points % of Total Discuss 105 6% Exam 60 3% Final Exam 100 5% Journal 140 8% Practice 360 19% Quiz 540 29% Test (CST) 350 19% Test (TST) 200 11% Total Points for the Course : 1855 Unit 1: The Game of Economics Lesson 1.1: What Is Economics Anyway? Activity 1.1.1: Study - What Kind of Game? (Documents: Study Sheet) See how economics can be understood as a game with rules that is played by people with different roles. Duration: 40 min Activity
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1. Explain economics? Economics is the study of how society allocates scarce resources and goods. Resources are the inputs that society uses to produce output‚ called goods. Resources include inputs such as labor‚ capital‚ and land. Goods include products such as food‚ clothing‚ and housing as well as services such as those provided by barbers‚ doctors‚ and police officers. These resources and goods maybe be considered scarce because of society’s tendency to demand more resources and goods than
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Us Notes 3 BUSINESS ENVIRONMENT nderstanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because‚ the environmental factors influence almost every aspect of business‚ be it its nature‚ its location‚ the prices of products‚ the distribution system‚ or the personnel policies. Hence it is important to learn about the various components of the business environment‚ which consists of the economic aspect‚ the socio-cultural
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